03 Mar 2017

The Weekly Measure: 652 Digital Marketing Tools, Social Media Jump-Starts & Rich Snippets

The Weekly Measure is a collection of curated internet marketing news taken from sites all around the web. The newsletter covers the latest in content marketing, paid search, social media, search engine optimization and link building industry updates.

Content Marketing

10 Content Marketing Mistakes that Turn Your Audience Off

In this article, SoBu identifies ten common content marketing mistakes that many brands and businesses make which lead to their audience losing interest in them.

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652 Magnificent Digital Marketing Tools to Transform Your Business in 2017

Check out the best digital marketing tools experts and businesses alike use to boost their SEO, CRO, content marketing, and more.

Paid Search


PPC Video Campaign Targeting Methods You Shouldn’t Forget

Just because you’re getting many YouTube impressions and views doesn’t mean you’re connecting with the right audiences. Learn about better targeting options.

Bing Native Ads: How To Review & Optimize Performance

If you’re unfamiliar with Native ads, they are ads that show on relevant MSN web pages based on user intent signals.

Social Media

Using social media to jump-start your content marketing strategy

Social media and content marketing go hand-in-hand. Columnist Jordan Kasteler shares ways to ensure your social efforts are getting your content in front of more eyeballs.

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5 Ways to Use Psychology to Increase Social Engagement

Understanding how your customer’s (and your own) brain works can help you provide better content and increase social engagement.

SEO

Google gives SEO tips on how to handle day-long site closures

Need to turn off your website for a period of time, but worry your Google rankings will drop? Here are some tips from Google’s John Mueller on how to handle it.

How Rich Snippets Can Give You a Competitive Edge

Do you really need rich snippets? It’s much easier than you think it is. Find out why you need them and how to get started today.

The Google Search Algorithm Evolution of 2017

Do you know what’s coming in 2017 for the SEO world? Be proactive about the health of your website and read advice on how to stay ahead of the Google curve.

Link Building

How LinkedIn Uses LinkedIn for Marketing [Infographic]

Learn how to advertise on LinkedIn for maximum ROI, based on marketing insights from LinkedIn itself.

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How to Create Content That Keeps Earning Links (Even After You Stop Promoting It)

Link building is hard. What if your content could do the bulk of the work for you? Kerry Jones shares how well-researched, authoritative content can ensure you earn quality links long after you’ve stopped actively promoting it.