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13 Mar 2012

Online Marketing Institute Workshop Comes to Phoenix

March 13, 2012Featured

Online Marketing Institute Workshop Comes to Phoenix

Vertical Measures is always excited to hear about digital marketing events taking place here in Phoenix. We see these events as opportunities to expand our knowledge and gain valuable insights from local industry experts. While attending the Online Marketing Summit in San Diego last month, we learned about the workshops put on by the Online Marketing Institute. Their next workshop is a social, mobile and digital marketing bootcamp, and is taking place here in Phoenix. It is a series of education-focused workshops and will provide digital marketers with in-depth training on a number of topics.  The speakers will cover subject areas such as email marketing, analytics, landing page optimization and more.

The bootcamp is a full day of learning, and will be held on March 29th at the Scottsdale Marriot Suites in Old Town.  Here is the agenda:

Event AgendaOnline Marketing Essentials: Email, Conversion, Analytics and UXDigital Campaign & Advertising Best Practice: SEO, PPC, Display and Social PlanningIn Practice Tactics and Strategy for Improving Results: Social, Mobile, and Email
Lead InstructorsLaurie Beasley and John ThyfualtKent Lewis and Hallie JanssenSundeep Kapur and Dennis Yu
8:00AM – 10:00AMEmail Marketing Fundamentals for Higher Opens, Click Thurs and DeliverabilityGoogle Adwords Tactics to Drive ConversionsAmplify Your Message: How to Pull Social, Mobile and Email Into One Integrated Strategy
10:00AM – 12:00PMConversion and Landing Page Optimization 101. How to Test and What to ChangeBtoB Special: Digital Advertising and TrackingBeyond the LIKE: Successful Facebook Conversion Tactics
12:00PM – 1:00PMLunch
1:00PM – 3:00PMBtoB Special: Marketing Automation Latest Tactics and Tools Driving the Industry ForwardSEO Tools and Competitive Tactics to Outrank the RestMobile Marketing in an App, iPhone and Text Driven World
3:00PM – 5:00PMAnalytics and User Experience: How to Measure Success and Create a World-class Website Customer ExperienceLayering on Social to Improve Campaign Results: How to Build a Social Media Plan that Drives Traffic, Brand Lift and ROIBtoB Special: Analytics and Big Data
5:15PM – 7:15PMFree OMI Local Marketers Meet Up in Partnership with the Local IMA

To save 15% off of the registration fee, visit the official Online Marketing Institute site and use promo code VERTICAL15.