Link Building Tools Interview with Taylor Pratt
This week I got to interview Taylor Pratt, Product Marketing Manager at Raven Internet Marketing Tools, a multi-user Web-based application for managing SEO and social media campaigns. Prior to joining Raven, Pratt was a Senior Search Specialist at nFusion where he specialized in search engine optimization (SEO), conversion and Web analytics, and promotes the use of conversion-focused, analytics-based SEO. The tools at Raven are some of my personal favorites, I feel very lucky to have gotten his take on some of my burning link building questions.
Taylor: Our latest tools, Site Finder and Backlink Explorer, have us really excited. We’ve integrated MajesticSEO and even SEOmoz’s mozRank and Page Authority to create a link building research tool that does most of the heavy lifting for you. With these tools you can enter in a keyword you are targeting and we’ll scan the top ten organic Google results for that keyword and find all of the inbound links to those ranking domains. We take it one step further by using a combination of ranking factors to determine how valuable a link from one of those returned domains would be to your site. It’s a great way to quickly research your competitors and efficiently manage your link building efforts.
About Elise Redlin
Elise is the Content & Marketing Manager at Vertical Measures, an internet marketing company in sunny Arizona providing services ranging from content marketing, to social media marketing, link building, and advanced SEO. She’s fully immersed herself into the world of content marketing and content strategy and is the managing editor of this blog. +Elise Redlin