Link Building Tool Interview with Eric Ward
Eric: Yes, it’s a key piece of the puzzle. I also use link analysis within vertical subject areas, not necessarily limiting this to competing sites.
Some of the best linking targets can be found when you move away from analyzing your competitors existing link profile, but stay within your industry niche. You can also use link analysis to identify new verticals you may want to pursue, where no competitors currently do business. I was working with a client who had a product line with a sub-line that was aimed at motorcycle owners. They had never done any link building in the motorcycle vertical, and when I showed them how many motorcycle club web sites there are around the country, their jaws dropped. A competitor analysis would never have I.D. this strategy for them. The key is to employ multiple tactics, and find what it is you do that can set you apart.
Elise: What are your views on no-follow vs. do-follow links?
About Elise Redlin
Elise is the Content & Marketing Manager at Vertical Measures, an internet marketing company in sunny Arizona providing services ranging from content marketing, to social media marketing, link building, and advanced SEO. She’s fully immersed herself into the world of content marketing and content strategy and is the managing editor of this blog. +Elise Redlin
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