Content Strategy Interview with Expert Lawrence Coburn
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In the little over a year that I’ve been working here at Vertical Measures I must admit that I’ve been very lucky to meet and speak with some of the most interesting and influential people in the interactive space. I thought that it was about time to start sharing the fantastic information that I am able to derive from these interactions with the Vertical Measures blog readers.
Over the next years, the format of that content is going to matter quite a bit. For example, mobile internet browsing is skyrocketing – making sure your content is deliverable in a smaller footprint seems like a real basic thing every site is going to have to figure out soon, if they haven’t already.
Lawrence: I’m glad you asked! My company RateItAll, a consumer reviews site, is just wrapping up a project in an area that I think is the single most exciting thing on the Internet right now – geolocation, specifically, the universe of new business opportunities that exist when you know the physical location of the end user. I think this has implications for virtually all aspects of online business, from SEM, to Ecommerce to advertising.
Our project is an iPhone App called DoubleDutch – it’s kind of a cross between Foursquare and Yelp and lets you "check in" to stay connected with your friends, and read and write reviews of the places around you. The coolest thing about this app is that we are white labeling it, so any community around a geographic location can have their own social check-in app. We think this could be huge for universities, conferences, hotels, and so forth. It’s a very exciting time for us – if you have an iPhone, please try it out!