Content Marketing Interview with Simon Kelly
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Simon Kelly, the Chief Operating Officer for Story Worldwide is recognized as a pioneer of new media in the branded content industry and is credited with introducing a unified approach for custom publishers in the US. Kelly and his partners have transformed what was originally a print-centric custom media company into a global, multi-channel content marketing and branding agency. Story Worldwide’s signature approach is storytelling and narrative branding and they assist in turning their clients’ brands into engaging media channels. Simon was gracious enough to answer some questions for us.