Content Marketing Interview with Joe Pulizzi
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In last weeks expert interview, I spoke with Simon Kelly at Story Worldwide and when asked who everyone should be following he responded that among a couple of others, we should all be following Joe Pulizzi whom is a relatively well known speaker, author and content marketing evangelist dedicated to helping companies grow profits by creating content.
Joe speaks around the country about “Content as the Future of Marketing” to both marketing and publishing groups. Joe is also co-author of Get Content. Get Customers (with Newt Barrett), a hands-on book about how any small, medium or large business can attract and grow customers by smart usage of content (released Summer, 2008). Luckily, Joe, the founder of Junta42 was already scheduled for the interview this week. His insights on the future of content strategy and marketing are below.
Elise: How can you integrate content across multiple channels when many brands are currently operating as silos around one product or channel?
Elise: What team should own a brand’s content and social media strategy? Should it be Marketing, PR, Customer Service, Legal, or other? Why?
Elise: What affect does industry and niche have on a content strategy?
Elise: Facebook seems to be growing to be almost as large or important as Google. Is there a recommended content strategy for Facebook?
Elise: Who are the three people (or companies, organizations, etc.) that everyone should be following?Joe: The three blogging sites where your customers are hanging out at and having conversations about your industry and your brand.
Elise: What would you tell a senior in college who will be graduating this Spring with a degree in journalism and really had their heart set on writing for a newspaper someday?
Elise: If you could live anywhere in the world, where would it be and why?
Elise: That’s really interesting. I’m actually from outside of Cleveland myself, but don’t miss that weather one bit! So, what was it that lead you to create Z squared media?
About Elise Redlin
Elise is the Content & Marketing Manager at Vertical Measures, an internet marketing company in sunny Arizona providing services ranging from content marketing, to social media marketing, link building, and advanced SEO. She’s fully immersed herself into the world of content marketing and content strategy and is the managing editor of this blog. +Elise Redlin