We thought we would share a selection of 6 books you should be sure to read as you prepare to roll into 2012. Our goal was to recommend a book in several different categories like social media, SEO and content marketing to provide you with a well rounded internet marketing library. We are also only recommending books that we have first-hand experience with. As you can see in the picture below, all six of these books are in the Vertical Measures library.
1. The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social by Jay Baer and Amber Naslund
Co-authored by renowned marketers and social media experts, Amber and Jay provide a seven-part plan to make a shift in your organization and become more social. Businesses are fixated on doing social media and treat it as a tactic, when really it’s a behavior that must be engrained throughout the entire company and not in one department. This book shows you how to change your company from the inside out and is loaded with examples, case studies and checklists, making it a must-have in your office library or even better, as notebook on your desk. Most of us at Vertical Measures have read it and all highly recommend it. In addition, Jay and Amber are incredibly entertaining speakers, bringing the book to life across the country.
2. Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn by Neal Schaffer
Many business owners view Facebook, their brick and mortar location, website and other business assets as separate entities. In Maximizing LinkedIn for Sales and Social Media Marketing by Neal Schaffer, he shows the reader how to integrate LinkedIn with your website and other social media channels. Schaffer not only tells you how to use LinkedIn to grow your business but also gives you the why behind it. In addition, he provides tactics on how to become a thought leader and gain mindshare on LinkedIn, which are concepts that can be taken outside the social network. He also explains why LinkedIn is important for search engine optimization, which is not something that every marketer can speak to at the level that he does. Neal proves that LinkedIn is not only for professionals and job seekers, but is an essential tool for B2B marketers and should be a higher priority than Facebook. The book includes more than 15 case studies in which businesses saw positive ROI from their LinkedIn investment.
Follow @NealSchaffer for his latest tips on using LinkedIn to grow your business!
3. No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing by Jason Falls and Erik Deckers
Don’t let the title of this book intimidate you or feel like you should wash your mouth out for saying it out loud. Co-authored by Jason Falls, founder of Social Media Explorer, and Eric Deckers, VP of Creative Services for Professional Blog Service, the book is not about Twitter, Facebook or ROI, but is it about what you’re going to get out of social media in real, practical terms. The title is truly appropriate in that they cut to the chase and provide insight with common sense. They discuss which department should handle the company social media – marketing, PR, crisis communications, customer service, sales, and R&D — the employees who should and shouldn’t use it, and how you can measure the results to see if everything is working.
4. Search Engine Optimization (SEO): An Hour a Day by Jennifer Grappone and Gradiva Couzin
Implementing search engine optimization can seem like a daunting task for a company, something that is so foreign it’s difficult to figure out where to start. This is the third edition bestselling guide to do-it-yourself SEO, co-authored by Jennifer Grappone and Gradiva Couzin. The two lay out a daily strategy for developing, managing and measuring a successful SEO plan. They provide tools you can download and case studies to make it easy for you to stay on top of the fast-moving world of SEO and increase your website rankings and traffic, not only in the short run but for the long run. They provide information in easily digestible chunks so it’s great for everyone from small business owners to Fortune 500 companies, no matter how busy or overwhelmed you are.
Tim Ash is the go-to guy when it comes to landing page optimization and increasing conversion rates. Owner of SiteTuners, Tim takes pages from whacky, boring and helpless and turns them into conversion machines. This step-by-step guide takes the reader through the necessary steps to dramatically improve your bottom line with better landing pages. With a background in both computer and cognitive science, Tim has a unique understanding of online behaviors. In the books, he shows you how to identify key landing pages and identify your audience behaviors including where they are clicking and why they aren’t taking the steps you want them to. Landing Page Optimization contains case studies, practical strategies, a detailed review of the Google Website Optimizer tool and a comprehensive companion website. The book is a one-of-a-kind resource that will help you to turbo-charge your landing pages and increase profits!
Follow @Tim_Ash for the latest landing page optimization tips!
6. Accelerate! Move Your Business Forward Through the Convergence of Search, Social & Content Marketing by Arnie Kuenn
Last but not least is Accelerate!, written by our very own Arnie Kuenn. In this all-inclusive guide to search, social and content marketing, Arnie provides you with the steps, tools, and case studies to show you exactly how to increase your online visibility with quality content. What differentiates his teachings from most other content marketing books is the SEO part. Without proper optimization, your content will never be found. Not only does he show you how, but also he gives you 16 examples of content for your business so that you can get started now. In addition, you’ll hear from 12 other marketing experts throughout the book as they share their input and experiences. Best of all, this book speaks to businesses of all sizes whether you own a small clothing shop or are the director of marketing for a major corporation; your audience desires quality content from you on a regular basis. Find out how to accomplish this in just 8 steps!
Follow @ArnieK to get the latest search, social and content marketing tips!
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