Marketing for an online school can present some challenges due to the highly regulated nature of the industry. Content marketing and link building may take longer and require additional oversight, not to mention the talent needed to stay up-to-date with trends and still be creative. But for those of us up for the challenge it’s also an incredibly rewarding industry to work in.
I thought I’d share with you a few of my favorite higher education marketing blogs that can help keep you up-to-date with industry challenges via news, case studies, webinars, resource lists, interviews, and more. Be sure to follow my Twitter list as well! Did I miss a few of your favorites? Feel free to give me your suggestions in the comments below.
On this industry blog, the folks at Stamats share insightful webinars, blog posts, host events, and provide resources and information on marketing in the education field.
Ph.D. student Karlyn studies the impact of social media on job performance. She’s a writer at dot edu guru and very in tune with higher education marketing. I highly suggest you read her musings both on her site and on DotEduGuru.com.
Another industry blog, the folks at For Profit Edu provide great information about news in the field and also share resources for marketing, networking, research and consulting in the higher education field.
Not only does MindJumpers.com provide you with information about social media and EDU marketing, they also share some pretty great Infographics. Check out this Infographic about how social media is changing the education industry.
As a digital marketing and communications professional, Patrick Powers has the experience and knowledge to help you learn about higher education marketing. On his blog he writes about a number of topics in the internet marketing industry including higher education.
A few writers maintain the Brandmanager’s Notebook, an open forum for marketing professionals. I’ve found a few good posts about higher education on this blog and continually check back for more tid bits.
Another great resource for information, one better known than the rest, is Inside Higher Ed. Look for news, career advice, technology and learning, and much more. This site is the ultimate when it comes to higher education marketing advice.
Marketing for Higher Education focuses on marketing trends, social media, Infographics and higher education. Higher education blogger and specialist Laura D is a former advertising agency account executive and provides a lot of great information, check it out.
This blog provides news and notes about higher education marketing and focuses mostly on online marketing. With regular newsletters, the site does a great job of summarizing some of the industry’s best news and posts in one place.
Contrary to the sites domain name, you won’t waste your time on this site that’s for sure. As a learning technologist, David Hopkins provides readers with great information about eLearning, mLearning, Web 2.0, blogging and general musings.
Don’t feel like looking around all over the internet for a good resource? BlogHighEd.org aggregates higher ed blogs from many sites across the Internet.
As an education marketing provider this site has the inside track on what’s what in the higher education marketing field. With posts ranging from video marketing to the evolution of search, you’ll find some great information on this blog.
These are just a few of the blogs dedicated to higher education marketing. Many other resources are available as well:
Market research reports are available on MarketResearch.com. Check out the education section for 2011 reports.
Attend #FAC Friday After Class sessions with Converge Consulting to ask questions and learn from experts.
Hubspot, an inbound marketing resource provided this recent post on the 4 Detrimental Don’t’s in Higher Education Marketing.
Check out Kelly King’s blog. I found a few great posts on educational marketing – she specializes in helping brands connect with youth.
Ed Net Insights is another blog that helps you connect with what’s going on in educational marketing. (Thanks Ilene!)
Inigral’s blog is a great source for information on social technology in the higher education space, admissions marketing, and student engagement.
This entry was posted on Wednesday, December 7th, 2011 at 5:00 am and is filed under Education. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.