Our Blog

06 May 2008

Real Estate Links – “DoFollow” Tuesday

Do Follow TuesdaysWelcome to “Do Follow” Tuesdays.  To read what this is all about, you can check our announcement post

In summary, every Tuesday we pick a vertical market based on the number of votes a market receives at our Vertical Market Poll. This week it is the Real Estate market. We invite all of you out there to post in the comments a specific link building recommendation for the Real Estate market (a good directory, authority website, blog, link search, etc.). If it adds value, we will approve it, give you the credit and a “do follow” link to your site. However, we will just delete stupid, irrelevant, spammy comments – only truly useful information will be allowed. 

It is little surprise that Real Estate became our top vote getter in short order.  This is a very competitive market and every good lead truly matters.  This week’s suggestion from our staff starts with directing you to another website.  There is a superb list if SEO and link building resources located at International Listings.   There is a list of blogs and forums you could reach out to for linking purposes and for some great content.  (Remember – share the link love with them first, it will eventually come back to you.)  There is also a list of search engines where you might place some of your listings or your website.  And while you are there, take the time to make a useful comment and get a link to your site!

Just like the automotive market, realtors need to think local.  Google local, Yahoo, and MSN/Live. are great places to get local listings.  They are free, so there is no excuse not to create them for all of your physical locations.  Once you do, get some customers to add reviews and maybe even point some links to your local page.  It all helps!

OK, now lets hear from the rest of you.  Place your advice for link building for the real estate market in the comments below. Those that are accepted will get a nice "do follow" link from us.

Make sure you sign up for our email or RSS feed so that you are alerted every time a new vertical market is covered. Even if we are not focusing on your niche, you just might see a pretty creative idea that will trigger an thought for your market. 

Be sure to vote for your market today! VOTE HERE  

[tags] vertical markets, real estate, link building, realtors [/tags]


  • Chris Lang May 06, 2008

    OK, so we are thinking local, real estate and the one thing every Realtor has these days is a blog.

    Three things come to mind.

    > Blogs rank differently in Google than webpages.

    > Local search takes away 99% of the competition.

    > Social marketing can take over a serch term fast especially when there is little competition.

    Lets’s talk blogs and Google first.

    Google ranks blogs by how many subscribers you have in Google Reader, how many blogrolls you are in and the company you have in those blog rolls. Also if your blogroll links to other blogs that also link back to your blogroll you are just killing yourself.

    Either user NoFollow in your blogroll or just remove it, Google hates reciprocal linking in blogrolls.

    Google also looks at the quality of blogs you link to in your blog posts, if you link at all and how the links are written.

    If you link to another blog, did you use keywords that apply to your own post? If you did not link to other more powerful blogs then you are not writing a blog post, you are writing about yourself and Google will see it this way too.

    Here is a great resource on Google and blogs:


    Next let’s talk about how we can take advantage of local search taking 99% of the competition away.

    You are going to have to write your blog posts properly. You are going to have to put the city and state in your blog post title, this ends up in your title tag. Just look at the blue titlebar in Windows to see what is in your title tag.

    Next use the city and state in h2 tags in a subheadline along with the keywords you are targeting.

    Now sprinkle the city and state in your body copy 3 to 5 times along with those keywords.

    Properly format it like Phoenix, Arizona and the reuse it again as Phoenix, AZ so you get indexed under both terms.

    Next let’s talk social marketing.

    Your blog is not going to rank well just because you blog. Your blog is going to show up in Google Blogsearch first, if it gets enough incoming links quickly then it will show up at the top of blog search. Then if it does not get more links, it will start to sink as the post ages.

    This is where social sites come in. Here is a case study.


    Using social bookmarking site I have 5 links to my blog content in the top ten results for the term “how to get more diggs”

    This was done only thru social marketing.

    Since I have so much content all linking to one another I am #4, #5, #7, #9, #11 and #12 in Google search.


    I have dominated this search term for 3 straight weeks even though the age of the post should have driven me down the list!

    You can do just as well for a term you want to rank under using these same tactics.

    Because local search terms take away most of the competition you can take over most local search terms by using a blog, bookmarking it everywhere and getting your social site friends to rate it well.

    Just don’t add a blog post and ask everyone in your office to vote for it. Because you are on the same IP address you wiil get labeled as a spammer, get your social links removed and very likely get your office IP address banned too.

    That does it. That is how I literally take over and niche search term that I want to be ranked under. Plus this has the advantage of creating incoming links to my site at the same time.

    Also if your blog has no pagerank it is because you are not listed in dmoz.org. I got dropped from DMOZ when my hosting went down for a week.

    I had a greyed out page rank for the last 5 months. I just got re-listed in DMOZ yesterday and now I am a PR 3 the same day. No DMOZ no pagerank.

    Hope this helps! – Chris Lang

  • Jeff Hunt Aug 21, 2009

    One of the ways that I get people to visit my blog sites is to post breaking real estate news items on the blog sites and then post a brief description with a link to the blogsite on CraigsList usually in the “politics” forum. I have had up to 80 hits on my wordpress site in one day doing this!

  • Gerrid Nov 17, 2009

    Those are all good suggestions. But sometimes writing guest posts on other real estate blogs can be very effective.