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Real Estate Links – “DoFollow” Tuesday

May 6th, 2008 • By: Vertical Measures  • Do Follow Tuesdays, Local

Do Follow TuesdaysWelcome to “Do Follow” Tuesdays.  To read what this is all about, you can check our announcement post

In summary, every Tuesday we pick a vertical market based on the number of votes a market receives at our Vertical Market Poll. This week it is the Real Estate market. We invite all of you out there to post in the comments a specific link building recommendation for the Real Estate market (a good directory, authority website, blog, link search, etc.). If it adds value, we will approve it, give you the credit and a “do follow” link to your site. However, we will just delete stupid, irrelevant, spammy comments – only truly useful information will be allowed. 

It is little surprise that Real Estate became our top vote getter in short order.  This is a very competitive market and every good lead truly matters.  This week’s suggestion from our staff starts with directing you to another website.  There is a superb list if SEO and link building resources located at International Listings.   There is a list of blogs and forums you could reach out to for linking purposes and for some great content.  (Remember – share the link love with them first, it will eventually come back to you.)  There is also a list of search engines where you might place some of your listings or your website.  And while you are there, take the time to make a useful comment and get a link to your site!

Just like the automotive market, realtors need to think local.  Google local, Yahoo, and MSN/Live. are great places to get local listings.  They are free, so there is no excuse not to create them for all of your physical locations.  Once you do, get some customers to add reviews and maybe even point some links to your local page.  It all helps!

OK, now lets hear from the rest of you.  Place your advice for link building for the real estate market in the comments below. Those that are accepted will get a nice "do follow" link from us.

Make sure you sign up for our email or RSS feed so that you are alerted every time a new vertical market is covered. Even if we are not focusing on your niche, you just might see a pretty creative idea that will trigger an thought for your market. 

Be sure to vote for your market today! VOTE HERE  

[tags] vertical markets, real estate, link building, realtors [/tags]

Related posts (auto generated):

  1. Auto Dealer Links – “DoFollow” Tuesday
  2. Business Services Links – “DoFollow” Tuesday
  3. Law Firm Links – “DoFollow” Tuesday
  4. Home Builder Links – “DoFollow” Tuesday
  5. DoFollow Tuesday Update

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This entry was posted on Tuesday, May 6th, 2008 at 2:48 am and is filed under Do Follow Tuesdays, Local. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  • Murcia Holiday Rentals
    One that we use is http://www.intospain.com/ Spanish Property market forum.
  • Those are all good suggestions. But sometimes writing guest posts on other real estate blogs can be very effective.
  • Local search sites are killer. Page domination even in a tight market can be had with a little work.
    Here's one Bizwiki.com. Powerful and easy to set up.
  • One of the ways that I get people to visit my blog sites is to post breaking real estate news items on the blog sites and then post a brief description with a link to the blogsite on CraigsList usually in the "politics" forum. I have had up to 80 hits on my wordpress site in one day doing this!
  • I actually think Chris's post is really great. I'm prepared to Blog for the sake of links, and I'm prepared to actually have useful blog content so that it generates traffic and maybe even "baits" other links. But at the end of the day it's honestly go to do something for the biz or I can't keep it up!
  • I would recommend building out a real estate hub on http://www.hubpages.com with good information filled with lots of content, images & video.
    All profiles with a score of 75 or higher (usually you need at least 3 hubs built out to achieve this) get the nofollow tag lifted so all outgoing links are dofollows.

    Once you have built out your real estate hub, find similar hub pages and leave comments on their hub pages. They will likely in turn leave comments on yours which helps boost your profile score.
  • Thank you for that link to the international listings website. There are a lot of good resources.

    Thank you so much for your help.
  • Submitting your homes for sale listing to Google Base can be a really good source of qualified traffic.
  • Also for Spanish Real Estate Agents, they can post and communicate through the Spanish Real Estate Forum ( http://www.spanishrealestateforum.com/ ) - which was set up for estate agents in Spain to not only discuss the current state of the market, collaborate with one another, but also to help with their online promotion and to be able to generate more business by using the internet.
  • Best way to build links for a real estate site is to post on real estate forums and real estate blog.
  • You can try the http://www.bloodhoundrealty.com/BloodhoundBlog. You can comment and get a link back to your site. The blog is updated frequently with very good posts.
  • I agree with both previous comments www.activerain.com and www.realestatewebmasters.com/forum.php
    are both great real estate authority sites that allow you to create real estate blogs. I belong to both sites and these are the two best in my opinion.
  • One great place to contribute to is the realestatewebmasters forums, after a certain amount of posts all the links become do follow.

    Also, like the first poster said above, activerain passes on some really good juice, I know a new site with only a few pages of content, and only 12 backlinks and they are all from activerain, it was attained a PR2 the other day.
  • OK, so we are thinking local, real estate and the one thing every Realtor has these days is a blog.

    Three things come to mind.

    > Blogs rank differently in Google than webpages.

    > Local search takes away 99% of the competition.

    > Social marketing can take over a serch term fast especially when there is little competition.

    Lets's talk blogs and Google first.

    Google ranks blogs by how many subscribers you have in Google Reader, how many blogrolls you are in and the company you have in those blog rolls. Also if your blogroll links to other blogs that also link back to your blogroll you are just killing yourself.

    Either user NoFollow in your blogroll or just remove it, Google hates reciprocal linking in blogrolls.

    Google also looks at the quality of blogs you link to in your blog posts, if you link at all and how the links are written.

    If you link to another blog, did you use keywords that apply to your own post? If you did not link to other more powerful blogs then you are not writing a blog post, you are writing about yourself and Google will see it this way too.

    Here is a great resource on Google and blogs:

    http://www.squidoo.com/blog-seo

    Next let's talk about how we can take advantage of local search taking 99% of the competition away.

    You are going to have to write your blog posts properly. You are going to have to put the city and state in your blog post title, this ends up in your title tag. Just look at the blue titlebar in Windows to see what is in your title tag.

    Next use the city and state in h2 tags in a subheadline along with the keywords you are targeting.

    Now sprinkle the city and state in your body copy 3 to 5 times along with those keywords.

    Properly format it like Phoenix, Arizona and the reuse it again as Phoenix, AZ so you get indexed under both terms.

    Next let's talk social marketing.

    Your blog is not going to rank well just because you blog. Your blog is going to show up in Google Blogsearch first, if it gets enough incoming links quickly then it will show up at the top of blog search. Then if it does not get more links, it will start to sink as the post ages.

    This is where social sites come in. Here is a case study.

    http://blogsearch.google.com/blogsearch?ie=UTF-8&oe=UTF-8&sourceid=navclient&gfns=1&q=how%20to%20get%20more%20diggs&um=1&sa=N&tab=wb

    Using social bookmarking site I have 5 links to my blog content in the top ten results for the term "how to get more diggs"

    This was done only thru social marketing.

    Since I have so much content all linking to one another I am #4, #5, #7, #9, #11 and #12 in Google search.

    http://www.google.com/search?hl=en&ie=UTF-8&oe=UTF-8&q=how+to+get+more+diggs

    I have dominated this search term for 3 straight weeks even though the age of the post should have driven me down the list!

    You can do just as well for a term you want to rank under using these same tactics.

    Because local search terms take away most of the competition you can take over most local search terms by using a blog, bookmarking it everywhere and getting your social site friends to rate it well.

    Just don't add a blog post and ask everyone in your office to vote for it. Because you are on the same IP address you wiil get labeled as a spammer, get your social links removed and very likely get your office IP address banned too.

    That does it. That is how I literally take over and niche search term that I want to be ranked under. Plus this has the advantage of creating incoming links to my site at the same time.

    Also if your blog has no pagerank it is because you are not listed in dmoz.org. I got dropped from DMOZ when my hosting went down for a week.

    I had a greyed out page rank for the last 5 months. I just got re-listed in DMOZ yesterday and now I am a PR 3 the same day. No DMOZ no pagerank.

    Hope this helps! - Chris Lang
  • One of the ways I've found works well for getting real estate links is to use a blog facility such as Active Rain www.activerain.com. Realtors can set up their own blogs on there and apart from generating a good reputation for themselves they can use the posts to link to different parts of their websites.

    It means you have to keep blogging but getting links takes time and effort and Active Rain is a strong site and the links count!
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