Our Blog

03 Jun 2008

Hotel & Resort Links – “DoFollow” Tuesdays

DoFollow Links Welcome to “Do Follow” Tuesdays. To read what this is all about, you can check our announcement post

In summary, every Tuesday we pick a vertical market based on the number of votes a market receives at our Vertical Market Poll.  This week it is the Hotel & Resort market. We invite all of you out there to post in the comments a specific link building recommendation for the Hotel & Resort market (a good directory, authority website, blog, link search, etc.). If it adds value, we will approve it, give you the credit and a “do follow” link to your site. However, we will just delete stupid, irrelevant, spammy comments – only truly useful information will be allowed. 

This week’s suggestion from our staff is all about social media.  We get a lot of questions about how to use social media to increase links to a website.  There are hundreds, probably thousands of social sites that, if worked properly, will provide opportunities for you to get links to your site.   Below are three examples for the hotel & resort industry.

Flickr – Upload your hotel or resort pictures, and then link to your website in your profile.  Aside from displaying your property, Flickr can be used in many creative ways.  Pictures of events, staff and local entertainment can be used as well.  If your images are unique and optimized, you might even find them hitting the search results themselves.  And remember, many people conduct images searches which may lead them back to your website.  Here is a short example of how to use Flickr for SEO.

YouTube – After conducting a bunch of searches looking for hotels making good use of YouTube, we have concluded this is an area that can really be exploited.  In other words, we didn’t find much.  Create a YouTube channel and post your SEO optimized videos.  These do not have to be expensive, TV quality videos.  Many successful videos are created by amateurs and edited with inexpensive software.  But, they do need to be clever or add value to the viewer.

43 Places – This site has evolved into a solid social site about travel.  It carries some decent authority with its links.  Being featured on 43 Place’s can create some great promotion, and hotel would be smart to add their URLs to their 43 Places entries.  For example a hotelier in Phoenix should check out and get involved in this section on 43Places.  

OK, now lets hear from the rest of you. Place your advice for link building for the hotel & resort market in the comments below. Those that are accepted will get a nice "do follow" link from us.

Make sure you sign up for our email or RSS feed so that you are alerted every time a new niche market is covered. Even if we are not focusing on your niche, you just might see a pretty creative idea that will trigger an thought for your market. 

Be sure to VOTE for your market today!  VOTE HERE  

[tags] hotel links, resorts, travel links, hospitality links, vertical markets, niche, markets, link building, YouTube, Flickr, 43Places [/tags]

8 Comments

  • Wiep Jun 03, 2008

    For single hotels/ resorts:
    – Go local. Every local website is a target, if you want to rank for -let’s say- “location hotel”
    – Reward reviews. Every customer that writes a review (whether is on their own website or somebody else’s) gets a discount or something like that.
    – Do something special. The “Salt Lake City Beach Volley Tournament” might attract a few (local) links.

    For hotel chains:
    – Again, reviews. If your service is great, customer reviews are your best friends.
    – Again, local links. Target every country/ state/ city where you happen to have a hotel or resort. Which of the cities where you have a hotel does have a university?
    – Partners/ suppliers. Lots of companies would love to display the logo and company info of a big, (inter)national hotel group.
    – Tourist information sites. Especially for large cities, there are lots of specific tourist info sites, which make great targets.

    Content tips:
    – The World’s Strangest Hotel Rooms Part 2
    (done before, so make it better)
    – Top 10 most extraordinary hotel locations
    – Resorts of the rich & famous: where do the top celebs go to?

  • Chris Lang Jun 04, 2008

    Local Search can bring business to your door but they have to be able to find you using Local Search.

    I have 10 great links for you this week Arnie.

    Arizona Internet Marketers on Facebook:

    http://www.facebook.com/group.php?gid=10122177763

    Setting a geographic target for your site in Webmaster Tools:

    http://www.youtube.com/watch?v=r9r3PayqaZM

    Google Maps : Drive Local Business to your Door!

    I read Website Magazine every week and so should you.

    Here is a great article on using Google maps and what you have to do to get listed in Google maps:

    http://www.websitemagazine.com/content/blogs/posts/articles/Google_Maps_Drive_Local_Business_to_your_Door.aspx

    With a modest investment of time and money (if someone else manages and writes the code for your site), you can open up a variety of effective local online marketing opportunities for your firm’s website including Google’s AdWords, Maps, and Local Business Center listings.

    Yahoo is just as powerful when it comes to mapping, so don’t overlook this.

    http://local.yahoo.com/?csz=Mesa+AZ

    Yahoo Local search has become really powerful lately with many user oriented additions. The location is set to the Superstition Springs area in Mesa AZ.

    I happen to hate Goggle maps, I always use MapQuest through Yahoo maps.

    But you need to add your business location to Yahoo Local.

    Keep abreast of what is going on in Yahoo Local search with the Yahoo Local blog:

    href=”http://www.ylocalblog.com/

    Tracking and Testing is your best resource and it’s FREE too:

    http://analytics.google.com

    Google Analytics is a free resource that we all should be using:

    Combine it with the Webmaster tools that Susan Moskwa spoke about in the video and Google split testing application:

    http://www.google.com/webmasters/tools

    Website Optimizer to split test your landing pages.

    https://www.google.com/analytics/siteopt/splash

    Since I have no idea how this will render in the comments I have created a page just for you Arnie that has a little more readable and linked content than it may appear here.

    http://www.keywebdata.com/?p=93

    Se ya next Tuesday Arnie, unless I see you first on Facebook…..

  • Vertical Measures Jun 04, 2008

    @Wiep, Chris, Mary – great suggestions. Thanks for taking the time to participate!

  • Mary Bowling Jun 04, 2008

    Travel Post – free listing

    Trip Advisor -link exchange and/or they will link to reviews about you

    Squidoo – the individual lenses aren’t doing much, but if you put them into “collections”, you can get links

    Travel Library (www.travel-library.com) – free listing

  • Vertical Measures Jun 09, 2008

    Nikki, the question you are asking is pretty complicated and can’t really be addressed properly on a blog post. There are many factors that go into choosing the correct keywords.

    Your best bet is to engage an SEO or Keyword Research firm that can help you determine the best keyword phrases and landing pages to use for your website.

    Or, try a keyword tool yourself. Here is one of our favorites: http://tools.seobook.com/keyword-tools/seobook/

  • Barbie Brown Nov 25, 2009

    Thanks for sharing the link.I just have a quick question. I am sorry i am asking this question here. Some of the comments are dofollow and some are nofollow. How do you take the decision on making the dofollow or nofollow.

  • arniek Nov 25, 2009

    Barbie Brown – we have our blog set so that people who are active on our blog will get DoFollow links. We also have started editing or deleting spammy posts.

  • Hotel Search Engines Jun 08, 2010

    Thank for the tips about 43 places. I already had the do follow for Flickr and Youtube now I can start with another Campaign