Every Tuesday we pick a vertical market based on the number of votes a market receives at our Vertical Market Poll. Since our Business Services category has received so many votes, this week we are going to help out the Employment Agencies. We invite all of you out there to post (in the comments) a specific link building recommendation for the employment agency market (a good directory, authority website, blog, link search, etc.). If it adds value, we will approve it, give you the credit and a “dofollow” link to your site. However, we will just delete stupid, irrelevant, spammy comments – only truly useful information will be allowed.
We conducted a quick Google search for "employment agencies" and the first thing we saw was a box asking us for our city or zip code. (see below)
The fact that Google wants you to put in your location should already tell you how critical it is to have local listings. However, as we have pointed out here and here, you can often find big discrepancies when you look at the businesses listed in the local results as opposed to those listed on the first page of the natural results. In fact, when we entered our zip code into the example above, not one of the companies listed in the top 10 of the natural results appeared in the local results!!
Not only do you need to optimize your site to get organic rankings, but you must set your self up in Google local as it only takes a few minutes (as opposed to months or years for organic results) and you make quickly appear on the top of Google for your area. Going back to our example above, in the top 10 natural results, 3 of them were directories. So you may also find is worthwhile to be listed (in this case) in YellowBook.com, Business.com and DexKnows.com.
Other places to be listed for local search results include Yahoo, MSN/Live, and MerchantCircle. When we set up our listing on MerchantCircle, we chose the title Link Building by Vertical Measures, within a few days, our listing was #1 on Google for Phoenix link building.
Many local listings are free, so there is no excuse not to create them for all of your physical locations. Once you do, get some customers to add reviews and maybe even point some links to your local listing. It all helps!
Now let’s hear from the rest of you. Place your advice for link building for the employment agency market in the comments below. Those that are accepted will get a nice "dofollow" link from us.
Make sure you sign up for our email or RSS feed so that you are alerted every time a new niche market is covered. Even if we are not focusing on your niche, you just might see a pretty creative idea that will trigger an thought for your market.
Please be sure to vote for your market today! VOTE HERE
[tags]employment agency, Google local, MerchantCircle, Yahoo local, Dex Knows, YellowBook, Business.com, link building, local links, local directories[/tags]
This entry was posted on Monday, August 18th, 2008 at 2:47 am and is filed under Do Follow Tuesdays, Local Search. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.