Every Tuesday we pick a vertical market based on the number of votes a market receives at our Vertical Market Poll. This week it is the Education market. We invite all of you out there to post (in the comments) a specific link building recommendation for the education market (a good directory, authority website, blog, link search, etc.). If it adds value, we will approve it, give you the credit and a “dofollow” link to your site. However, we will just delete stupid, irrelevant, spammy comments – only truly useful information will be allowed.
So you might be thinking "why in the world do schools need to work at getting inbound links? Heck, I am trying to get links from .edu’s!" Let me assure you there are many educational institutions out there conduction link building all the time. Admittedly, most of them are for profit or career colleges, but we know of many traditional schools building links to specific pages such as MBA and continuing education programs.
A word of caution: the affiliate business in the education market is huge. Many education affiliate sites are very well done, have high PR and are pretty well established. However, if you look hard enough, you can get direct links from those sites as they do need a number of outbound links that are not affiliate links. With that said, here are some sites that link directly to educational institutions, they are PR3 to PR7 sites. All of them were found by checking the Google backlinks of just two schools – one career college and one public school. Image what a thorough search would provide.
At Campus Explorer, it is not obvious how to get your school listed here, but you should make the effort. This site has over 3,500 Google backlinks to the home page. Each school detail page has a direct link to the school along with a detailed description. We suggest you use the contact us form at the bottom of the page.
Students Review has a couple ways for you to participate. The obvious one is for students to review your school, but they also offer a forum which seems to be a bit unmoderated (if you know what I mean).
Peterson’s is a PR7 site and will take a little work for you to get listed. They have many affiliate links but there are plenty of pages that have direct links to schools. Most affiliate sites do need non-affiliate outbound links to help with their rankings. Try the contact us at the bottom of the page.
College Tool Kit is pretty interesting. Lots of great info and a PR7. Looks like you will also need to use the contact form at the bottom page.
Edu Registry is an affiliate site, but has a nice list of schools by state. Looks like you need to use the email address at the bottom of their page to contact them.
RateMyProfessors is a bit of a social site and it is pretty obvious what needs to be done here to get a link (or many links). Reach out to some of your students and go for it!
US School Directory is a pretty straight forward site listing schools by state. Looks like you need to use their contact form to request a listing and they may require a reciprocal link.
OK – there are 7 really nice opportunities for links TO education sites. Now lets hear from the rest of you. Place your advice for link building for the education market in the comments below. Those that are accepted will get a nice "dofollow" link from us.
Make sure you sign up for our email or RSS feed so that you are alerted every time a new niche market is covered. Even if we are not focusing on your niche, you just might see a pretty creative idea that will trigger an thought for your market.
[tags] education links, career colleges, schools, edu links, students review, school directory, vertical markets, education niche, education market, link building [/tags]
This entry was posted on Tuesday, June 24th, 2008 at 2:01 am and is filed under Do Follow Tuesdays, Education. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.