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Auto Dealer Links – “DoFollow” Tuesday

April 29th, 2008 • By: Vertical Measures  • Do Follow Tuesdays, Local

DoFollow TuesdaysWelcome to the first edition of “Do Follow” Tuesdays. To read what this is all about, you can check our announcement post. 

In summary, every Tuesday we pick a vertical market based on the number of votes a market receives at our Vertical Market Poll.  This week it is the Automotive Dealer market.  We invite all of you out there to post a specific link building recommendation for the Auto Dealer market (a good directory, authority website, blog, link search, etc.) in the comments section below.  If it adds value, we will approve it, give you the credit and a “do follow” link to your site.  However, we will just delete stupid, irrelevant, spammy comments – only truly useful information will be allowed. 

This week’s suggestion from our staff for the auto dealer market is all about local.  Since most dealers still obtain most of their car sales from their local markets, we think it is critical for them to appear in local search results. 

For example, when conducting a Google search for ‘phoenix toyota dealers’, you get this result.   Notice the local search results dominate the top of the page.  If we were consulting with Earnhardt Toyota, we would recommend they work on their Google local listing as they are completely missing from there, and since they rank 5th in the natural results, they are now pushed below the fold on the screen.  

Other places to be listed for local search results include Yahoo, and MSN/Live.  Many local listings are free, so there is no excuse not to create them for all of your physical locations.  Once you do, get some customers to add reviews and maybe even point some links to your local page.  It all helps!

These tend to be fee based, but you should also check into being listed in the more traditional sites like the Yellow Pages (remember those?): YellowBook.com, YellowPages.com, DexKnows, and Superpages.

OK, now lets hear from the rest of you.  Place your advice on link building for the auto dealer market in the comments below.  Those that are accepted will get a nice "do follow" link from us.

Make sure you sign up for our email or RSS feed so that you are alerted every time a new vertical market is covered. Even if we are not focusing on your niche, you just might see a pretty creative idea that will trigger a thought for your market. 

Be sure to vote for your market today!  VOTE HERE  

[tags] vertical markets, auto dealers, car dealers, local search, Google local, Yahoo local, MSN local [/tags]

Related posts (auto generated):

  1. Real Estate Links – “DoFollow” Tuesday
  2. Business Services Links – “DoFollow” Tuesday
  3. Home Builder Links – “DoFollow” Tuesday
  4. Law Firm Links – “DoFollow” Tuesday
  5. Best of DoFollow Tuesdays

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This entry was posted on Tuesday, April 29th, 2008 at 3:16 am and is filed under Do Follow Tuesdays, Local. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  • The blog very surprised to me! Your writing is good. In this I learned a lot! Thank you!
  • Kangen Water
    Nath - I agree you should add an XML sitemap to help increase your indexing time. With Google realtime search they are indexing pages in seconds if the site has an rss feed that is connected to sites that ping updates.
  • Thanks for the great info. A great way to get links is to create them on your own website. Putting up an internal blog is probably the easiest. They need to be combined with external links, but they have nearly the same pull and can never be penalized. I sell engines and transmissions, so I'm not an actual dealer, but I'm still auto. I also found a site BuyersKeepCalling.com that generates a bunch of interested buyers to call me...pretty cool stuff.

    Vertical Measures seems to be on top of their game. Good Advice!
  • Don't forget to add a sitemap so google and other spiders can easily index your site.
  • Run a contest and give away a car, you'll have links from places you never even dreamt existed. Ok so maybe a car is too much so give away a small pick up truck.
  • Wow even more places to get links, what do you guys do seo in your sleep?
  • AEM
    Dealers should post links on their sister dealership sites to their other sites. So if a dealer has a ford, Honda, and Toyota store, they should cross link... helps the PR flow.
  • I think dofollow tuesdays are a great idea ;)
  • Auto market is one of the best niche market and hence there is a fierce competition. Some of the points you have discussed will definitely work wonders and I have to include some points like getting three way links from related niches and giving priority to contents are important.
  • thomatt12
    Thanks very much for the automotive links! Sure is very helpful for car enthusiasts like me, especially now that I am looking for automotive radiator parts for my ride.
  • Some good advice. But the key is good content, regularly posted. Links will follow.
  • Such a great insight about Automotive links. i looking for auto links thanks for this information.
  • Thanks for the info of automotive links.
  • An effective SEO strategy is not effectively doing one or two things well but rather it is actively pursuing all facets of internet marketing. ie. link building, site optimizating of titles, keywords, meta description, keyword density within content, article writing & submission, social networking and participating in blogs and forums.

    If SEO was as easy as doing one thing well, then it wouldn't be such a mystery of what and how things work.

    Rather, look at it as a holistic journey and soon you will see progress in ranking and natural search. Cheers!
  • The following is a great resource for website studies:
    http://www.seochat.com

    It is a discussion community that will give you free consulting advice on search engine performance. So if you want to climb the auto industry, this is a great place to start posting your questions.
  • I don't understand how a link could hurt you. If a link can hurt you whats stopping your competitor from adding your link to a bad directory to hurt your rankings or vice versa.

    I guess I am lost on this one.
  • Myron - we have stopped our DoFollow Tuesday posts, but you might check out the one we did on law firms...
    http://www.linkbuildingbestpractices.com/business/law-firm-links/
  • How about link building for professional services firm?
  • I have a couple of ideas.
    1. The social bookmarking thing is sort of over abused a bit. However, the fact that traffic still comes through those sites is a good reason to put those sites into your arsenal. I doubt that the link value from these sites is significant.

    2. Another excellent idea, which has been touched on a bit here, is to post to dofollow sites. There's nothing wrong with doing this as long as you ad something of value to the site your posting to.

    3. Another tip would be to add article marketing with keyword relevant titles. The article sites themselves are losing ranking weight, but the sites that publish your articles from these directories will benefit your ranking.

    4. Another thing is: add unique content. The web consists of so much regurgitated garbage, that the search engines love new, fresh content, and will rank your site higher, which will get it more exposure, and then people will link to your unique content pages...

    4.
  • I tried the link building bible and it works really fine. I tried for some machinery sites and it worked for me.

    Thanks for all the information folks.
  • @Itsme - LOL you sure went through a lot of effort to drop a link. Kudos.
  • I thought of something really ironic. Trying to get a comment approved so that it wil get followed is a game, somewhat akin to the game that SEO's play in trying to get as much as you can from google without crossing the line. So that you won't think I'm spamming, I'll use the example above of the "Designer Swimwear" post. He made a very on-topic post, but what he really would have liked to say was probably something like:
    ===
    Designer swimwear http://www.azuraswimwear.com/ provides one and two-piece swimsuits by Beach Bunny Birdie jo Maya Swimwear Red Carter Sauvage. ..... So contact http://www.azuraswimwear.com/ for all your swimwear needs.
    ===

    Or something like that, anyway. But he held himself back and made a meaningful comment.

    And that is my meaningful, link building comment. If you're going to make a comment at a dofollow blog, try to make it useful, not spammy. (Although I, like most people who post on dofollow blogs, would sure love to make the spammy comment.)
  • This is such a nice article for automotive trader i really very like it. And i also know more for industry good going on. Keep continue best of luck.
  • This may not be something you are willing to take on, but I would actually recommend finding auto sites to exchange links with... there are tons of sites in the automotive market that exchange links, and if you examine some of your top competition you will most likely find a site that has done a lot of that. If you find high-PR link pages to exchange with, it will help rankings... despite what many people say, it works.
  • Thanks everybody for making this a successful list with Do Follow Tuesdays. Based on the voting it looks like Real Estate is up next.
  • sms
    First of all you should update your content. If you have good and unique content, you will not have to work hard on link building. Anyhow, link building is also an important factor for SEO. Just write good auto article, submit to main article directories, these days social book marking is also important. and comment in dofollow blogs and forums. Good luck to all web masters here.
  • @educ resource, actually we already covered real estate here http://www.linkbuildingbestpractices.com/local/real-estate-links/ but we may have to cover it again as it is very popular :-)
  • Hey I actually tried the link building bible dofollow for auto dealers and it worked just fine. Great suggestion.

    Thanks to all of you for making this a successful first go with Do Follow Tuesdays. Based on the voting it looks like Real Estate is up next.
  • I would have to recommend www.automotive-links.com which is a great directory for automotive sites... a link on that site would be valuable for sure. I would also recommend contacting high-ranking automotive blogs and asking about them doing a review, or advertising rates.
  • Thanks for the article. What's most important is to create a natural linking profile. We should look for high quality links: High quality Directories, Blogs, Forums, .edu links.
  • Hi Admin,

    We came here by google search results for "car insurance blog dofollow" keyword that this post in #5.

    Thanks for your advice about Auto Dealer Links DoFollow.
  • Well, It does help you rank better in search engines and give you a higher PR when you submit your site to good quality directories.

    However, it can actually hurt your site if your site got submitted to bad directories.

    we speak about auto related sites, so try to find some auto related directories and blogs, such as this ones, to help your site get linked from relevant websites.

    when it's the same niche, it actually might help the directory/blog as well.

    Good luck guys! :)
  • First, to answer the question of Gary Young (above), you should know that directories aren't as useful as they once were. Some will get indexed, and may slightly help your rankings if you are a new site because it gets incoming links pointing to your site. So for any brand new site, I would recommend doing some directory submissions, just don't overdo it. There are some good paid directories that have decent PR pages, and they are good trusted places to get links. Check the list on www.strongestlinks.com under directories, and you will find some gems if you go through the list.

    For the auto dealer market, I would recommend a few things. I've done link building for some auto loan and dealer sites, and there are tons of good sites to trade links with in the auto market. Yes, I know, reciprocal linking isn't the greatest... but it does help, especially with related sites that have good PR on the links pages.

    Also, I would definitely do a lot of article marketing and distribution, press releases, and social bookmarking.
  • do directories even get indexed or help your rankings in the search engines? what about PR?
  • Hey I actually tried the link building bible dofollow for auto dealers and it worked just fine. Great suggestion.

    Thanks to all of you for making this a successful first go with Do Follow Tuesdays. Based on the voting it looks like Real Estate is up next.
  • I launched a brand new DoFollow Blog Search Engine....

    http://linkbuildingbible.com/dofollow/

    You can search for any topics, including "auto dealers" and find car related websites/posts to post a dofollow blog comment on. Also, you may find a few blogs with CommentLuv and TopCommenter plugins, that give you even more backlinks!

    It makes finding blogs to comment on much easier.
  • Dan
    Like all businesses, dealers should be tapping their strengths, in this case their knowledge of cars and the auto industry in general. One way to use this to their benefit is to contact automotive bloggers and offer to write a guest post for them.

    The post can be a "how to" relating to repairs or maintenance, be timely by discussing fuel costs and improving MPG, or exciting by referencing some hot new models.

    If a dealer has an especially knowledgeable service, sales or parts person that individual should be utilized. Get great content from them and approach bloggers (or even magazines and local newspapers) with it.
  • I definatly feel that article marketing is way to underestimated. Ok distributing to one outlet wont help your positions that much.

    Distributing to hundreds of outlets may do, this form of link building is the only genuine way to build links naturally as all you can do is submit your article, there is no guarantee of inclusion that is upto the site owner whether he or she publishes it or not.

    The big G will not water down your links from the article because that is the whole point of the internet, people like what you are writing so they publish it themselves or link to it. For example just say there was a huge earthquake and I was the first one to get this news, id put this up on my blog or news site and people would be taking my post or linking back to it therfore giving me natural links.

    Article marketing is absolutley the same but your just giving it a little push submit your article with a link in it to a few outlets this will give you solid backlinks and it is totally natural as people are publishing a quality article there spreading great information all over the web which google love. And you wont suffer and dup content issues if the article is only for distribution, but you should avoid distributing an article and then placing it on your blog or news site, if you want to place it on your blog do so before distribution and wait untill G indexes you, because google will not penalize the first site as they know that is where the original source is from.
  • Ensure that relevant keywords and phrases are not only used in the page title, meta description, page headings and page copy but also in a user-friendly URL. Use rewriting techniques to make your URLs both useful to users and search engines.

    This tutorial explains things very clearly:
    http://www.tonetek.co.uk/seo_keywords.php
  • I would start off by building rapid anchor text links on a lot of social media sites, and then move onto articles and directories once the base has been established.

    A useful tool would be socialmarker:
    http://mixedmarketarts.com/2007/12/31/socialmarker-promotes-rapid-link-building/
  • You should definitely start using the social bookmarking networks to create incoming links to your various auto model lines and add comments on your blogs. The best part is that it can be highly targeted to a single model or line.

    There is a lot of interest in personal products on Digg and especially highly visible items like one's automobile preference.

    Green friendly posts do well so a Digg item on a dual mode electric vehicle would be well received.

    Vanity items like sports cars do well there too.

    A sports car review or new model release is deemed a newsy article and would pull allot in Diggs as well.

    So now you are wondering how this helps your search results.

    Digg is one of the few social sites that do not use NoFollow in their outgoing links.

    The nofollow attribute is something developed by Google and tells search spiders that no relevance is to be passed on to the outgoing link.

    The more Diggs (user votes) a Digg item has the better your parent site page will do in a search in Google. Just a few Diggs and you will get nothing and it also depends on the term you are trying to rank under.

    Since local search removes most of your nationwide competition this strategy could very well give you a huge boost for your PageRank in Google local and Yahoo local search too.

    You have to be careful in how you handle promoting your site or blog in Digg though.

    Here is what I believe to be true.

    You should not submit your own items to Digg.

    You should not Digg your own items.

    You should definitely not be shouting your own items to your Digg friends.

    Here is the full rundown and the Digg privacy breach that will hurt your SEO rankings.

    http://www.keywebdata.com/?p=79

    I welcome any feedback on this article and great idea with DoFollow Tuesday Arnie!
  • This is relevant for car dealers in Spain looking to target expat british clientele. In the first instance, lobby the manufacturer to include email addresses as part of the contact details for each dealer. You'd be surprised how many manufacturer's websites for Spain and other markets don't use email address details. It gives customers an opportunity to set out all the details of what they're looking for before making a call or making the trip to see the dealer.

    Final tip: as soon as you're aware of new models being talked about in the press, write articles about the model optimised for the model name and jurisdiction with a deep link to your site and see how it works! Little competition when there's little to no information about the vehicle means you've got a better chance of ranking well by the time everyone gets on the wagon. Just google "bmw-x6 spain" and check out PCS and bmw-x6.co.uk.

    Top tip, use a blog to publish targeted and optimised blog entries which will be indexed in a matter of minutes.

    Keep writing, information marketing is key.

    Cheers

    Selwyn
  • Following Steps will certainly help

    1. Submit to local directories. http://www.google.com/search?hl=en&q=phoenix+Directory&btnG=Search
    Finding Local Directories Is easy and are super targetted. Best Content Matching Happens Here.

    2. Post On Auto Dealers Forums! Add your link to signature.
    http://www.google.com/search?hl=en&q=Auto+Dealer+Forum&btnG=Search

    3. Find Related Guestbooks.
    http://www.google.com/search?hl=en&q=Auto+Dealer+Guestbooks&btnG=Search

    4. Write some related articles on Buying CArs from Toyota Dealers in Phoenix and sumbit to article directories.

    5. Submit in Yahoo answers
    like : http://answers.yahoo.com/question/index;_ylt=Arpyk0Wl_zaw31SSsRq739UjzKIX;_ylv=3?qid=20080418193015AAx93ST

    6. Make a page on squidoo and hugpages related to same.

    7. Submit in social book marking websites.

    8. Submit to Craiglist.

    9. Submit to other directories.
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