Every Tuesday we pick a vertical market based on the number of votes a market receives at our Vertical Market Poll. This week it is the Home Improvement market. By this we mean home improvement as it relates to remodeling services, roofing, etc. Not retail outlets. We invite all of you out there to post (in the comments) a specific link building recommendation for the home improvement market (a good directory, authority website, blog, link search, etc.). If it adds value, we will approve it, give you the credit and a “dofollow” link to your site. However, we will just delete stupid, irrelevant, spammy comments – only truly useful information will be allowed.
This week’s suggestion from our staff is all about local. Since this industry is just about 100% local, we think it is critical for you to appear in local search results.
For example, when conducting a Google search for ‘phoenix home remodeling’, you get this result. Notice the local search results dominate the top of the page. If we were consulting with Republic West, we would recommend they work on their Google local listing as they are completely missing from there, and since they rank 7th in the natural results, they are now pushed below the fold on the screen. One trick to getting listed higher in the Google local results is to get several positive customer reviews.
Other places to be listed for local search results include Yahoo, MSN/Live, DirectoryM and MerchantCircle. Many local listings are free, so there is no excuse not to create them for all of your physical locations. Once you do, get some customers to add reviews and maybe even point some links to your local page. It all helps!
Now let’s hear from the rest of you. Place your advice for link building for the home improvement market in the comments below. Those that are accepted will get a nice "dofollow" link from us.
Make sure you sign up for our email or RSS feed so that you are alerted every time a new niche market is covered. Even if we are not focusing on your niche, you just might see a pretty creative idea that will trigger an thought for your market.
Please be sure to vote for your market today! VOTE HERE
[tags]home improvement, home remodeling, roofing, link building, local links, local directories[/tags]
This entry was posted on Tuesday, August 5th, 2008 at 2:15 am and is filed under Directories, Do Follow Tuesdays, Local Search. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.