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13 May 2008

Business Services Links – “DoFollow” Tuesday

Do Follow TagWelcome to “Do Follow” Tuesdays. To read what this is all about, you can check our announcement post

In summary, every Tuesday we pick a vertical market based on the number of votes a market receives at our Vertical Market Poll. This week it is the Business Services market. We invite all of you out there to post in the comments a specific link building recommendation for the Business Services market (a good directory, authority website, blog, link search, etc.). If it adds value, we will approve it, give you the credit and a “do follow” link to your site. However, we will just delete stupid, irrelevant, spammy comments – only truly useful information will be allowed. 

Business services can cover a lot of ground.  Places like ad agencies, employment agencies, payroll services, collection agencies and cleaning services all would fall into this category.  This week’s suggestion from our staff is finding good online directories for your business.   Just like Debra Mastaler, we too feel directories can still be a good place for link building.  Google has hammered many of the "free directories" and rightly so, but there are still many very worthwhile directories out there.  Google and the others still like quality, niche directories and those with editors, traffic and backlinks.  Don’t get too hung up on the PR of the directory and its inner pages, you might be surprised at how much link juice you can still achieve from some of these links.

And it’s not all about links, good vertical sites also provide opportunity for marketers, who can generate highly qualified leads and click-through due to the focused demographics of many B2B vertical sites.

Here are some examples for the Business Services Market.  It took us about 30 minutes find these.  Try doing searches for "small business directory" or "human resource directory" to find directories in your niche.

http://www.littleengine.com – LittleEngine is a social directory for Small Businesses who want to publicize, network and communicate with their local communities.
http://www.kellysearch.com – A business to business (B2B) supplier site, with more than 22,000 Google backlings!
http://www.hrdirectory.org – Not the strongest directory, but if you are in the HR business, you should be listed here.
http://www.asmallbusinessdirectory.com – Check out their B2B, office decor and professional services sections.
http://www.bizseek.org – This directory has more of an international flair, not the strongest, but a good niche directory.

Lastly, here is a great list of major B2B search engines and directories from Search Engine Land.

OK, now lets hear from the rest of you. Place your advice for link building for the Business Services market in the comments below. Those that are accepted will get a nice "do follow" link from us.

Make sure you sign up for our email or RSS feed so that you are alerted every time a new niche market is covered. Even if we are not focusing on your niche, you just might see a pretty creative idea that will trigger an thought for your market. 

Be sure to vote for your market today! VOTE HERE  

[tags] business services, ad agencies, employment agencies, payroll services, collection agencies, cleaning services, hr services, vertical markets, niche markets, link building [/tags]


  • JM Jul 11, 2008

    One good link building tip for firms in the business services arena is to include a request to customers, at the end of a confirmation or follow-up email, to “Please place a link to us on your website/blog/personal page if you enjoyed our service and would recommend it to friends. In return you will receive a (10% off your next purchase/discount/other promotion). Simply email us that you have placed the link and we’ll credit your account!”

    Of course the key here is to make sure such a request is not too intrusive and doesn’t come too early in the customer-company relationship that you lose the customer. That said, a well established customer who is happy with your services would probably be more than willing to add a free link to you in their page or in a post on their corporate blog, and with enough customers these quality links can really add up.

  • Consumer Reviews Oct 10, 2009

    A great way we have built links for our businesses is through having a blog of our own. This not only allows for internal linking to your service pages but also lets you write about industry news and how-to’s that give incentive for others to link to your website. If many of these websites didn’t have a blog we would have to pay much more to advertise since we would have no way of driving traffic in on a consistent basis like we do with the long-tail keywords on the blog.