Nine in Ten Organizations Market with Content, Does Yours?

February 21st, 2011 • By:  • Content Development

Did you know that nine in ten organizations market with content? This is according to a 2010 study conducted by MarketingProfs and Junta42, B2B Content Marketing: 2010 Benchmarks, Budgets and Trends. Organizations use eight content tactics on average, the most popular being: social media (excluding blogs) (79%), articles (78%), in-person events (62%) and eNewsletters (61%).

Content Marketing Tactics

Also according to the report, B2B marketers allocate approximately 26% of their total marketing budgets to content marketing initiatives while 51% of B2B marketers plan to increase their spend in content marketing over the next 12 months.

BUT, marketers are not confident in which tactics to use and are unsure of how effective they are. Marketers and business owners need more education and training in this discipline. Content marketing experts are responding to this need with conferences, workshops and training, both in-person and through virtual events.

Content Marketing Webinar

Arnie, along with SEOTrainingSW, a certified advanced SEO and Internet Marketing associate of the Search Engine Academy, are teaming up to present the 8 Critical Steps for Successful Content Marketing in a free one-hour webinar on March 2 at 3pm MST.

This webinar is the perfect opportunity to receive a crash course in content marketing as Arnie guides attendees through his eight critical steps: content strategy, keyword and market research, content development, optimization, promotion, distribution, link building and measurement. Register today!

If you are hungry for more, at the end of the webinar Arnie will reveal a special discount code for 40% off his full-day content marketing workshop, taking place April 7 at Dynamic Worldwide in Tempe, AZ. The workshop will go in depth with each step of this process.

Other upcoming content marketing events include; Confab: The Content Strategy Conference in May and Content Marketing World in September.

Sarah Moraes

Sarah Moraes, Marketing Manager, heads the tactical planning and implementation of cross-platform marketing activities for Vertical Measures including; blogging, social media marketing, webinars, content marketing, email marketing and promotions. In addition, she published the Local Search Marketing for Business How-To-Guide, a part of the Vertical Measures How-To-Guide Series.

+Sarah Moraes

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This entry was posted on Monday, February 21st, 2011 at 4:30 am and is filed under Content Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “Nine in Ten Organizations Market with Content, Does Yours?”

  1. Google “Panda” Algorithm Update « shankarsoma; Social Media & Digital Marketing Blog Says:

    [...] of course! Nine in 10 organizations use blogs, whitepapers, webinars, infographics, and other high quality content to leverage for link [...]

  2. Leanne Hoagland-Smith Says:

    Upon the conclusion of 2011 and the start of 2012, it will be interesting to note if there has been any changes. My sense is in 2012 videos will probably have the greatest increase.

    Leanne Hoagland-Smith

  3. Rafael Montilla Says:

    Good post with Great information!

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