Also according to the report, B2B marketers allocate approximately 26% of their total marketing budgets to content marketing initiatives while 51% of B2B marketers plan to increase their spend in content marketing over the next 12 months.
BUT, marketers are not confident in which tactics to use and are unsure of how effective they are. Marketers and business owners need more education and training in this discipline. Content marketing experts are responding to this need with conferences, workshops and training, both in-person and through virtual events.
Content Marketing Webinar
Arnie, along with SEOTrainingSW, a certified advanced SEO and Internet Marketing associate of the Search Engine Academy, are teaming up to present the 8 Critical Steps for Successful Content Marketing in a free one-hour webinar on March 2 at 3pm MST.
This webinar is the perfect opportunity to receive a crash course in content marketing as Arnie guides attendees through his eight critical steps: content strategy, keyword and market research, content development, optimization, promotion, distribution, link building and measurement. Register today!
If you are hungry for more, at the end of the webinar Arnie will reveal a special discount code for 40% off his full-day content marketing workshop, taking place April 7 at Dynamic Worldwide in Tempe, AZ. The workshop will go in depth with each step of this process.
Other upcoming content marketing events include; Confab: The Content Strategy Conference in May and Content Marketing World in September.
This entry was posted on Monday, February 21st, 2011 at 4:30 am and is filed under Content Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
March 9th, 2011 at 12:38 am
[...] of course! Nine in 10 organizations use blogs, whitepapers, webinars, infographics, and other high quality content to leverage for link [...]
March 9th, 2011 at 12:44 am
[...] of course! Nine in 10 organizations use blogs, whitepapers, webinars, infographics, and other high quality content to leverage for link [...]
March 14th, 2011 at 7:40 am
[...] Nine in 10 organizations use blogs, whitepapers, webinars, infographics, and other high quality content to leverage for link building and to attract natural, organic links. Not only can use your content to build links, but you can use it to build leads as well by proving the business knows their stuff when it comes to their industry. [...]
April 7th, 2011 at 11:37 pm
These type of webinars related to content marketing are very useful for any SEO.
December 30th, 2011 at 2:01 am
[...] Nine in 10 organizations use blogs, whitepapers, webinars, infographics, and other high quality content to leverage for link building and to attract natural, organic links. Not only can use your content to build links, but you can use it to build leads as well by proving the business knows their stuff when it comes to their industry. [...]
December 30th, 2011 at 9:56 am
Upon the conclusion of 2011 and the start of 2012, it will be interesting to note if there has been any changes. My sense is in 2012 videos will probably have the greatest increase.
Leanne Hoagland-Smith
December 30th, 2011 at 12:51 pm
[...] Nine in 10 organizations use blogs, whitepapers, webinars, infographics, and other high quality content to leverage for link building and to attract natural, organic links. Not only can use your content to build links, but you can use it to build leads as well by proving the business knows their stuff when it comes to their industry. [...]
January 25th, 2012 at 12:55 pm
Good post with Great information!