Our Blog

26 Aug 2010

How to Promote Link Worthy Content

A little over a month ago, Vertical Measures created a fun SEO infographic about the types of links you can obtain through link building and the value of each types of links.

Linktoberfest! SEO Infographic for Link Data Visualization

As a follow up, I thought I would go through the link types represented in this visualization and share which ones we actually received while doing some website marketing for this infographic.

1. Content Distribution

One of the first steps in any good content distribution strategy is getting a few quality press releases and articles written with SEO optimized text pointing back to your content. This helps you get your content out there and hopefully syndicated.

2. Blog / Forum Comments

Blog comments are a particular favorite of mine. One of the ways to promote a new post or article on your site is through commenting on blogs that are CommentLuv enabled.

Blog Commenting
Comment on related post about a Google Infographic.

Now getting a link to your content in your comment is great, but what is even better is when someone notices your content and goes one step further and writes a whole blog posts on it, which “upgrades” your link, if you will, from a blog comment to an in-content natural link. This is what happened when I commented on a post about an infographic on life in the cloud, which resulted in a post on link data visualization.

3. Purchased Links

According to SEOMoz, paid links aren’t all that bad. But did we purchase any for our infographic? We didn’t outright ask anyone, “Hey, if you link to this, I’ll give you $50.” Nor did we buy any directory links for our infographic.

4. Reciprocating Links

Reciprocal links are another type that we did not touch on for our infographic. One way we could have done this in a relevant fashion would be to ask someone else with a search related infographic to post ours on their blog and, in return, we would post theirs on our blog. So needless to say, not all reciprocal links are a bad thing. You just have to be careful that they are highly, highly relevant.

5. Social Media / Bookmarks

Social media promotion was probably the strongest form of promotion we did for our infographic. We received a lot of traffic from Twitter and Facebook by encouraging tweets with the incorporation of the Tweetmeme button and likes with the Facebook Like Button code, as well as from bookmarking on social voting sites like Sphinn, StumbleUpon, and BizSugar.

6. Embedded Content

One of the best things about infographics is that people want to embed them on their site. In our case, our infographic was interactive, so we created the embed code that people could put in the image and it would link to our site for the animated version.

<a title="Linktoberfest!" href="http://www.verticalmeasures.com/linktoberfest/" target="_blank">
<img src="http://www.verticalmeasures.com/linktoberfest/images/linktoberfest.jpg" border="0"
alt="Linktoberfest! SEO Infographic for Link Data Visualization" /></a>

This code was used to feature our infographic in several blog posts, including 12 Kickass SEO Infographics, Links are Like Beers, and SEO Infographic for Link Data Visualization.

7. Link Reclamation

Link reclamation was one that we didn’t touch on for this content. But again, if we wanted to, we could seek out opportunities where people have linked out to infographics that no longer exist and ask if they would like to replace their missing infographic with ours. It takes a bit of research to find these types of opportunities, but webmasters are often quite appreciative of anyone helping them better their website by replacing broken links and content.

8. Natural Links

Natural links are the holy grail of link building. Once you create link worthy content, the kind of links you want the most are the ones that you don’t have to do any more work for. You want to create content that works for you – content that is just that good to warrant people happily linking to it without you having to even ask, such as the ones we received from link building roundups and best of the week posts.

9. Link Requests

Some of the highest quality links come from link requests. Although natural links are the best, sometimes you have to give your content a nudge to get it on a relevant site to increase exposure and rankings.

For infographics, the best places to start for link requests are on sites that showcase infographics, such as Infographics Showcase who featured our infographic after we suggested it to their site. This highlights the key to any link request – you want to make that the link (or content) you are requesting to put on another site is very relevant and valuable to them. This will ensure that you receive a better response rate to your requests.

Results of Link Worth Content

Now what were the results of our web content development project? Our infographic is now in the top 5 results of Google for seo infographic, and the top 1-2 results for link data visualization and link building infographic. We also received leads for our link building services via the infographic. And last, but not least, we have something that easily explains link quality that we can share with anyone who asks, including potential clients! All in all, a great reason to develop link worthy content!

Your Best Content

When you create content that you hope to go viral, what type do you create and how do you promote it? What kind of benefits and results have you seen from awesome content going viral?