Our Blog

25 Apr 2012

How Do You Use Yahoo! Answers for Internet Marketing? [VIDEO]

Q & A Video

Arnie Kuenn answers: “How do you use Yahoo! Answers for Internet marketing?”

If you’ve got a question about link building, content, social media, SEO or other Internet marketing topics, just post it on the Vertical Measures Facebook page, or tweet it to us with the hashtag #VMQA.

Transcription

Hello, todays question is: “How do you use Yahoo Answers for Internet marketing?”

This is one of my favorite questions and one of my favorite tools to use. When I am out speaking across the country, I often talk about ways to discover content ideas. When were working with our clients its one of the areas we have to focus on from brainstorming, keyword research, and how do we come up with a bunch of content ideas. Especially for businesses that say they have a boring business, or I am a XYZ business, what would I write about? How could I make it interesting?

So one of the things we like to start with is going to the answer sites. So there’s Quora, Answers.com, you can even use LinkedIn’s question and answering feature, and of course, the big daddy is Yahoo! Answers. They have millions of questions and answers already there. There’s thousands being added probably every hour. In fact I did a search for one of my presentations on hiking boots, and just the phrase hiking boots came up with more than 1600 results in Yahoo! Answers. This is people out there asking related questions to hiking boots. So what we recommend from an internet marketing standpoint is go to these sites, enter in your strategic, your core, and your money phrases. See what people are asking about and even see what type of answers they are getting. One is you can certainly participate right there, but the other thing is just to start getting ideas about the kinds of questions that people are asking about your industry, your products, your services and develop content that answers those questions.

2 Comments

  • Nick Stamoulis Apr 30, 2012

    Perhaps the most difficult part of creating content is coming up with a topic idea. Answers sites can be great for inspiration. If one person is asking a question it’s likely that many others have the same question too.

  • Cormac Lucking Jul 03, 2012

    One way you can use Yahoo! Answers or indeed, any question and answer platform, for internet marketing purposes, is by posting up a question that asks people “what do you think about our product or service?” Seems pretty obvious, but, do people actually take advantage of this direct and valuable medium of engagement? From what I have seen, not enough. By actually going out and asking your customers questions via platforms such as Yahoo Answers you can get a great deal of info, about them. They are the most important thing you have, so why not find out more about them by asking them!…….. (thats what am trying to acheive for my business).