First, we’d like to thank you for attending the Search, Social and Content Marketing Workshop. We sincerely hope that you learned a great deal and enjoyed the day. As promised your Content_Workshop_Bonus are now available for download.
This package includes everything you need to get started with search, social and content marketing!
Originally developed for the Search, Social & Content Marketing workshop led by Arnie Kuenn, it includes a presentation outlining the eight critical steps to content marketing:
- Content Strategy,
- Keyword and Market Research,
- Content Development,
- Content Optimization for Search & Social,
- Content Promotion,
- Distribution Your Content Through Multiple Channels,
- Link Building to Your Content,
- Measuring Success,
- Set of exercises to get the juices flowing and test your knowledge.
You will also receive the Vertical Measures How-to-Series with five guides:
- Keyword Research for Business: A How-To Guide (will be emailed upon release)
- Twitter for Business: A How-To Guide
- Blogging for Business: A How-To Guide (will be emailed upon release)
- Facebook for Business: A How-To Guide (will be emailed upon release)
- Local Search Marketing for Business: A How-To Guide
In addition, you will get the SEO Best Practices Guide, which provides important basic instructions to make your website more search engine friendly. The guide includes tips such as conducting keyword research, properly formatting your title tags and meta information, improving site architecture, and even coding issues to ensure your site is correctly optimized for the search engines.
And finally, you will receive the recently published book by Arnie Kuenn, Accelerate! Move Your Business Forward through the Convergence of Search, Social & Content Marketing. Accelerate! is a playbook for businesses of all sizes eager to develop or enhance their content marketing strategy. (Will be emailed to you as soon as it is released)