Comments on: Don’t Launch Your New Site Before Using These 4 Website Marketing Techniques http://www.verticalmeasures.com/content-strategy/dont-launch-your-new-site-before-using-these-4-website-marketing-techniques/ Intelligent Internet Marketing Tue, 21 May 2013 05:22:09 +0000 hourly 1 By: Walker Thornton http://www.verticalmeasures.com/content-strategy/dont-launch-your-new-site-before-using-these-4-website-marketing-techniques/comment-page-1/#comment-113664 Walker Thornton Wed, 22 Feb 2012 19:15:29 +0000 http://www.verticalmeasures.com/?p=12561#comment-113664 This is a great article. In addition to helping my clients I will use this advice personally. I’m thinking about a new venture and this has given me some practical thoughts about narrowing down the focus of my idea, using soovle.com, as well as launching the site. I’m a huge fan of WordPress…have several blogs there and highly recommend it.

]]> By: Tommy Griffith http://www.verticalmeasures.com/content-strategy/dont-launch-your-new-site-before-using-these-4-website-marketing-techniques/comment-page-1/#comment-113229 Tommy Griffith Tue, 21 Feb 2012 00:39:12 +0000 http://www.verticalmeasures.com/?p=12561#comment-113229 Regarding keyword analysis, I’ve found over the last year or so that when I give SEO advice to newbies, I often start by telling friends and clients to INVERT their search volume numbers once they’ve exported their keyword list from the Google Adwords tool. It’s no longer effective to tell people “Pick your keywords, and also pick a few lower volume, long tail keywords” because most people that are just getting into internet marketing won’t listen. They’ll shoot for all the high volume head terms, and compete with companies that have large SEO budgets and a multi-year presence at the top of the SERPs.

In almost every vertical, there are usually hundreds of long-tail keywords that you can start ranking on the first page for with just a well-title post and URL structure. When launching a new site, my advice is to always, always, always go for low-volume phrases FIRST!

- Tommy

]]> By: Mike Huber http://www.verticalmeasures.com/content-strategy/dont-launch-your-new-site-before-using-these-4-website-marketing-techniques/comment-page-1/#comment-111332 Mike Huber Fri, 10 Feb 2012 16:30:22 +0000 http://www.verticalmeasures.com/?p=12561#comment-111332 Thanks for the comments Luis. Solving your customers/clients problems is the key to any successful business and a great way to attract links and traffic.

]]> By: Mike Huber http://www.verticalmeasures.com/content-strategy/dont-launch-your-new-site-before-using-these-4-website-marketing-techniques/comment-page-1/#comment-111331 Mike Huber Fri, 10 Feb 2012 16:29:05 +0000 http://www.verticalmeasures.com/?p=12561#comment-111331 Hi Alex,

Thanks for your comment. Yes, setting a Google alert is an excellent way to get ideas for content. Rich content trumps duplicated and thin content. The wide variety allows you to cast a larger net and get indexed for more keyword phrases.

]]> By: Mike Huber http://www.verticalmeasures.com/content-strategy/dont-launch-your-new-site-before-using-these-4-website-marketing-techniques/comment-page-1/#comment-111329 Mike Huber Fri, 10 Feb 2012 16:26:45 +0000 http://www.verticalmeasures.com/?p=12561#comment-111329 Hi Laura,

I agree. Many times we talk with clients ‘after’ they have already deployed their site and we spend time and their resources on fixing what should have been done prior to launch.

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