Comments on: An Introduction to Content Strategy http://www.verticalmeasures.com/content-strategy/an-introduction-to-content-strategy-2011/ Intelligent Internet Marketing Wed, 19 Jun 2013 14:11:21 +0000 hourly 1 By: Rhys Gregory http://www.verticalmeasures.com/content-strategy/an-introduction-to-content-strategy-2011/comment-page-1/#comment-54179 Rhys Gregory Thu, 08 Sep 2011 10:48:15 +0000 http://www.verticalmeasures.com/?p=7943#comment-54179 It was great to read your take on Content Marketing. The comments regarding digital story telling were also insightful… content does need a story. It needs that clear purpose. By reading your article, what am I to achieve?

Depending on your industry, target customers and suppliers, your content strategy will vary.

A great intro on content marketing from a B2B perspective can be found here – http://marketingclout.co.uk/free-ebook-content-marketing-getting-started

Content ultimately adds value to your product or service. You’ll become a thought leader within your industry.

]]> By: Richard coen http://www.verticalmeasures.com/content-strategy/an-introduction-to-content-strategy-2011/comment-page-1/#comment-30887 Richard coen Sun, 20 Feb 2011 23:21:41 +0000 http://www.verticalmeasures.com/?p=7943#comment-30887 Great article, like the comment about storytelling, its amazing the number of people who areuncomfortable writing content about their business. Telling real stories is easy. Being a thought leader in your market is hard, this needs guidance and planning.

]]> By: Social Media Marketing HQ | Learn Social Media From the Industry's Brightest Minds » Is An Arsenal In Your Content Strategy http://www.verticalmeasures.com/content-strategy/an-introduction-to-content-strategy-2011/comment-page-1/#comment-26212 Social Media Marketing HQ | Learn Social Media From the Industry's Brightest Minds » Is An Arsenal In Your Content Strategy Fri, 28 Jan 2011 21:59:21 +0000 http://www.verticalmeasures.com/?p=7943#comment-26212 [...] An Introduction to Content Strategy (verticalmeasures.com) [...]

]]> By: SearchCap: The Day In Search, January 14, 2011 http://www.verticalmeasures.com/content-strategy/an-introduction-to-content-strategy-2011/comment-page-1/#comment-24374 SearchCap: The Day In Search, January 14, 2011 Fri, 14 Jan 2011 22:05:00 +0000 http://www.verticalmeasures.com/?p=7943#comment-24374 [...] An Introduction to Content Strategy, http://www.verticalmeasures.com [...]

]]> By: Abby Gilmore http://www.verticalmeasures.com/content-strategy/an-introduction-to-content-strategy-2011/comment-page-1/#comment-24353 Abby Gilmore Fri, 14 Jan 2011 16:38:33 +0000 http://www.verticalmeasures.com/?p=7943#comment-24353 Agreed! Yes, many may overlook content strategy because of the cost and the headache (for some, I personally love it!), but it is truly important if you want to give your visitors and customers useful and usable content.

Thanks for your comment, Greg!

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