The Convergence of Search, Social and Content Marketing Workshops

Arnie KuennVertical Measures conducts in-person content development and marketing workshops for businesses across the country who aim to gain more leads and more business from online marketing efforts. If you are looking to develop your content marketing strategies beyond just a blog, then these workshops are just what you need to get started. Developed by the CEO of Vertical Measures, Arnie Kuenn, these workshops will teach you how to create, implement, and sustain a successful content marketing program for your organization.

The presentations feature professional curriculum and a hands-on style format. A member of the Vertical Measures team will come to your business to present directly to your employees on-site for a more interactive and engaging experience.  Workshops are tailored to fit your company atmosphere and long term goals, and are available to accommodate a half or full day schedule.

The curriculum of the workshops covers these topics:

Content Marketing Workshop

  • What is Content Marketing?
  • Content Strategy
  • Keyword and Market Research
  • Content Ideas & Development of Editorial Calendar
  • Content Optimization for Search & Social
  • How to Promote Your Content
  • Distribution of Your Content Through Multiple Channels
  • Link Building to Your Content
  • Measuring Success


Interested in having a Vertical Measures team member come to your business for a content marketing workshop? Fill out the simple form below, and we’ll be in touch:

What past attendees had to say:

“At the AHA(NSW) 2012 study tour business session in Chicago we were fortunate to have Arnie Kuenn as the key note speaker. Arnie was both interesting and informative, providing an insight into the an area that this audience was anxious to delve into but didn’t know where to start. Arnie opened our eyes to the possibilities for our businesses and to the ease with which it could be achieved. We came away wanting to learn more and from the seeds Arnie planted and the positive feedback from attendees.”
- Lyn Humphreys, Senior Vice President – Australian Hotels Association (New South Wales)

“Arnie Kuenn is a dynamic presenter who engages the audience and clearly conveys information. His speaking is grounded in deep real-world experience. I would recommend him to anyone looking to educate an audience about online marketing.”
- Tim Ash – Chairperson of Conversion Conference & bestselling author of Landing Page Optimization

“Arnie is a dynamic speaker. His topics are not only engaging, but must-hear if you want to be ahead of your competitors. He delivers quality content and we received many wonderful comments from our attendees on how they need him back for future training events. I would highly recommend Arnie as a speaker for any organization looking to reach the top. Thanks Arnie!”
–Chris Longstreet, CHA, CHT, Director – Learning Experiences, Choice University, Choice Hotels International

“The content marketing workshop was fantastic! Lots of under the hood tricks to get your content and website noticed.”

“Arnie’s presentation on Content Marketing was my FAVORITE of the entire conference and the most useful.”

“The content marketing workshop was fantastic. A lot of useful and informative info.”

“The pre-conference content marketing workshop was worth every penny the entire conference charged for attendance. Arnie Kuenn, president of Vertical Measures, had a lot of knowledge to drop; and I was struggling to both take notes and forward ideas back to my boss as fast as I was thinking of them.”

“Just got schooled by Arnie Kuenn and Mike Huber at content marketing workshop. Great session, took 6 pages of notes as takeaways!”

  "Yes, we have moved up….Wow.  (we check) our keyword searches to see where we are and have been thrilled.  So Thanks So Much!"