The Convergence of Search, Social and Content Marketing Workshops

Arnie Kuenn, author of Accelerate! Content Development and Marketing to Grow Your Business Online and president of Vertical Measures, conducted a 1-day, in-person content development and marketing workshop on April 7, 2011 at Dynamic Worldwide in Phoenix. SEO experts, small business owners, marketing managers and students learned to create, implement, and sustain a successful content marketing program for their organization. This workshop featured professional curriculum and a hands-on style format.

What attendees had to say:

“Arnie is charismatic and a very knowledgeable presenter. I learned so many insights to take action to improve my website and social media efforts.”

“Vertical Measures provided a very informative, insightful and interesting workshop. The takeaways will definitely be of value to my company’s website improvement and social media initiatives.”

“Content marketing is one of the most vital and emerging topics in interactive marketing. Arnie’s knowledge is deep and complex but he presented in a intuitive, interesting and engaging way. It was well-worth the time and dollar investment and I highly recommend this to anyone who wants to be completive, relevant and engaging in our Web 2.0 era.”

“Good job! Multiple, professional, specialized presenters is more entertaining.”

The curriculum covered:

• Content Strategy
• Keyword and Market Research
• Content Ideas & Development
• Content Optimization for Search & Social
• How to Promote Your Content
• Distribution Your Content Through Multiple Channels
• Link Building to Your Content
• Measuring Success

Each student left with:

• A Free copy of Accelerate!
• Free copies of five How-To Guides on Blogging, Keyword Research, Local Search Marketing, Facebook and Twitter
• Several concrete ideas for content for their specific business
• A workbook filled with exercises, resources and list of free tools!
• $200 Discount Code for Content Marketing World

Who’s the Teach?

Arnie Kuenn is the founder and president of Vertical Measures. Kuenn has held executive positions in the world of new technologies and marketing for more than 20 years. In 1993, he successfully launched a technology and distance education company that grew to more than 90 employees in five states.

In 1999, he founded MediaChoice, an Internet startup that received a patent for its personalization technology. The firm’s clients included CBS, NBC, ABC, Fox and many major movie and music studios. The business sold to Nielsen Media in 2004. The company conducted extensive Internet marketing which led to the formation of Vertical Measures in 2005.

Kuenn served on the 2008 Arizona Super Bowl Marketing Committee and is the founder and president of the Arizona Interactive Marketing Association (AZIMA). Arnie has presented at SMX Advanced, AMA Phoenix, Online Marketing Summit, Social Media AZ, EduRG, ASU Cronkite School of Journalism and many online webinars.