True content marketing can be a significant culture change for any organization that has built its marketing efforts on more traditional tactics. Our content marketing training options are an excellent way to get your whole team, company or group trained on the what’s, why’s and how’s of content marketing, from the basics of how it works to top-level strategies of how to be successful.
As a leader in the internet marketing industry, we have been through the transition from a SEO-based company to a Content Marketing + SEO agency. These two disciplines really go hand in hand in today’s market, with changes in the search engine algorithms and the nature of people’s searches. Even though we’ve made the transition, this isn’t true necessarily true for the wider internet marketing industry, which is only just now understanding the importance of content marketing. Our trainings reflect the years of research and client/internal testing, so you’ll be assured to receive the highest quality of information on content marketing and how it can revolutionize your businesses’ marketing efforts.
To suit the needs of your company, we have several options for content marketing training:
1 Hour Webinar Presentation
A primer on content marketing that can reach many of your employees at once. This can include a series of webinars focused on specific areas of content marketing such as strategy, content research, optimization, social media, etc. A recording of the presentation will be provided to the client.
2 Hour Onsite Content Marketing Presentation
A short presentation covering a general overview of content marketing or a specific topic that is relevant to your business. This is ideal for the executive team to learn the benefits of content marketing as well as the some of the specific tactics to create a successful program.
Multi-Day, Full Day or ½ Day Onsite Content Marketing Workshop
Comprehensive, motivational and interactive workshops tailored to the vertical market and understanding level of your company. These workshops start off with a general overview of content marketing and then explores the specifics of creating, implementing, and maintaining a strategy with relevance to your industry. This is the best way to get your organization started down the content marketing path.
Our trainers are industry professionals with years of experience who can lead your business through the in’s and out’s of content marketing training with professionalism and authority.
Arnie Kuenn is the president of Vertical Measures and author of Accelerate! Moving Your Business Forward Through the Convergence of Search, Social & Content Marketing. Arnie is a frequent speaker at conferences such as PubCon, SMX, SES, American Marketing Association, Online Marketing Summit, Social Media AZ, and the ASU Cronkite School of Journalism. Arnie is also an instructor for the Content Marketing Institute and the Online Marketing Institute. A more complete list of his prior speaking engagements is available on Arnie’s Speaker Bio page, as well as booking information.
Mike Huber, Vice President of Client Services, has over 20 years experience in marketing and advertising. Starting out in newspaper advertising, Mike has seen the transformation of print to digital. For the past 15 years, Mike has been involved in online marketing, developing extensive PPC programs and organic SEO tactics, resulting in a significant growth, traffic, and revenue for his clients. Mike is an accomplished public speaker and presents frequently on advertising and marketing topics.
As Director of Client Strategy at Vertical Measures, Kaila works directly with clients to evaluate and analyze their overall Internet Marketing needs and develop strategies and recommendations for a successful campaign. Kaila also oversees the Account Management team at Vertical Measures and trains new Account Managers. In addition to her client work Kaila is a regular author on Search Engine Watch writing about social media topics, and has been featured on Mashable and Click-Z, as well as many other online publications. Kaila has also presented at the American Marketing Association (Phoenix) and Local First Arizona.
“Arnie is a dynamic speaker. His topics are not only engaging, but must-hear if you want to be ahead of your competitors. He delivers quality content and we received many wonderful comments from our attendees on how they need him back for future training events. I would highly recommend Arnie as a speaker for any organization looking to reach the top. Thanks Arnie!”
–Chris Longstreet, CHA, CHT, Director – Learning Experiences, Choice University, Choice Hotels International
“Arnie’s presentation to the Minnesota Search Engine Marketing Association was the perfect blend of strategic ideas and tactical detail our advanced audience requires. Arnie covered New Link Building Strategies in great depth and answered numerous questions and furthered audience ideas. It also stood out to me that Arnie was at our event an hour early to talk with attendees one on one and also stayed after to do the same. Needless to say our post event survey to our members raved about Arnie and his contribution across the board.”
–Aaron Weich, Vice President, Spyder Trap
“Arnie I wanted to let you know that our of 62 speakers you were rated the top speaker of our conference. Your professionalism and research into our industry certain paid off! Thank you.” -Tami L. Siewruk, Chief Imagination Officer, Multifamilypro
“I have been attending classes, seminars or presentations by Arnie Kuenn since the early nineties. Arnie is a relaxed and gifted communicator with an unusually strong talent to relate to all members of his audience. Many presenters tend to bond with people “most like them.” Arnie bonds with virtually everyone as evidence by the post-presentation crowd that assembles around him for follow-up. I personally like Arnie’s large group style that includes multiple visuals whereby he shows effective results as changes in context are manipulated on an opposing screen. It makes technical presentations both engaging and easy to follow. I would strongly endorse Arnie’s presentation skills as well as his always contemporary content.”
–Craig King, CEO, Incentive Logic