There’s no denying that marketing strategy has changed drastically over the last several years. Between the economic downtown, the rise of social networking and Generation Y reaching adulthood, marketers must work in new ways to reach their target audience. Arnie Kuenn’s new book, Accelerate!: Move Your Business Forward Through the Convergence of Search, Social & Content Marketing
, reiterates that sentiment, and offers loads of helpful advice for businesses looking to launch successful Content Marketing campaigns.
Content marketing refers to the practice of generating highly relevant, targeted material to audiences in order to drive return profits. If you can find a way to decipher the audiences’ wants and needs, you can develop highly specialized campaigns to reach them, and in turn, increase your ROI. Arnie Kuenn reminds you that interruption marketing doesn’t work anymore; instead marketers need to integrate themselves into the current social atmosphere and propose sales of which consumers have already gauged interest. In other words, you need to make your audience come to you.
Accelerate! provides you with the tools needed to implement and execute successful content marketing campaigns. Kuenn offers an 8-step program to develop your campaign and effectively measure your results. Additionally, he gives 16 examples of content that your business can use, introduces free marketing tools that are already available at your disposal, and presents several real life cases from both large and small businesses that can confirm that this type of marketing truly does work. You don’t just have to take Arnie’s word for it; there are several other industry professionals credited for contributing to this book, including Jay Baer, Rand Fishkin, and Joe Pulizzi, just to name a few.
The book has been called “very user-friendly” by many readers. Accelerate! is meant to be used as a handbook for anyone looking to give their small business an online marketing boost by using modern web tools such as Facebook, LinkedIn, and search engines like Google. Arnie spends several chapters talking about the importance of social media presence, as well as how to use search engine optimization to your business’s advantage. Read this book, and learn how to streamline your content for improved audience response.
So why should you take Arnie Kuenn’s lead? For starters, Arnie is the founder and president of the online marketing firm Vertical Measures, a company that is exercising the tactics of content marketing
. Vertical Measures provides search, strategic, and social/content marketing services on a global basis. Their approach has shown success repeatedly for clients by consistently increasing website traffic and achieving above average conversion rates.
Arnie Kuenn has worked as an executive for a multitude of marketing and new technology companies over the last 20 years. He is also the founder of MediaChoice, an internet start- up firm that boasts an impressive portfolio of clients such as NBC, ABC, Fox and several major music and film studios. Additionally, Arnie has served as president of the Arizona Interactive Marketing Association (AZIMA) and can be seen speaking at major marketing conferences such as SMX Advanced, Online Marketing Summit, PubCon, eMarketing Association and AMA Phoenix, among others.Order your copy of Accelerate! on Amazon >>
Tags: Accelerate, arnie kuenn, Books, content marketing, Social Marketing
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on Tuesday, September 27th, 2011 at 3:43 pm and is filed under Content Marketing.
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