Three Ways Google Plus Ripples Can Increase Your Visibility Online

January 23rd, 2014 • By:  • Content Marketing

Google-Plus-Ripples-header

When you publish a piece of content, would you rather make a splash with towering waves rippling outwards to great lengths or a subtle wave with barely any spread? Google+ Ripples can help create the splash you need to make with your content. Ripples are defined as an interactive visual aid of the shares for a public post on Google+. It shows you the influence of a post and how it has affected the Google+ community. Through these ripples in the community, you can discover the people interested in catching the waves produced by your posts and use this to steer your content marketing.

Reaching the Right People

Expanding your content’s reach with an audience is a “need” and not a “want.” It’s simple really; the more people that see your posts, the more possibilities come to your company through increased brand awareness, leads, and authority in your industry. So how do you find out if your content is reaching the right people? How do you identify the influential people sharing your content? Lastly, how can you take advantage of these influential sharers to secure the possibility that your content creation efforts are reaching the right people?

 Google-Plus-Ripples-The-Ripple-Effect

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<a href="http://www.verticalmeasures.com/content-marketing-2/three-ways-google-plus-ripples-can-increase-your-visibility-online/"><img title="Three Ways Google Plus Ripples Can Increase Your Visibility Online: The Ripple Effect" src="http://www.verticalmeasures.com/wordpress/wp-content/uploads/2014/01/Google-Plus-Ripples-The-Ripple-Effect.jpg" alt="Three Ways Google Plus Ripples Can Increase Your Visibility Online: The Ripple Effect" width="670" height="1258" /></a><br /><a href="http://www.verticalmeasures.com/content-marketing-2/three-ways-google-plus-ripples-can-increase-your-visibility-online/">Infographic</a> by <a href="http://www.verticalmeasures.com">Vertical Measures</a>

 

Engaging With Influential Sharers

A key aspect to Google+ Ripples is not just adding influential sharers of your content to circles, but also being added to their circles. Again, your content deserves to make a splash with the right audience, i.e. an audience you know that will share your content. Through comment engagement on your content posts, you can start to build relationships with influential sharers and increase the odds of being added to their circles.

 Google-Plus-Ripples-Comment-Engagement

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<a href="http://www.verticalmeasures.com/content-marketing-2/three-ways-google-plus-ripples-can-increase-your-visibility-online/"><img title="Three Ways Google Plus Ripples Can Increase Your Visibility Online: Comment Engagement" src="http://www.verticalmeasures.com/wordpress/wp-content/uploads/2014/01/Google-Plus-Ripples-Comment-Engagement.jpg" alt="Three Ways Google Plus Ripples Can Increase Your Visibility Online: Comment Engagement" width="670" height="1178" /></a><br /><a href="http://www.verticalmeasures.com/content-marketing-2/three-ways-google-plus-ripples-can-increase-your-visibility-online/">Infographic</a> by <a href="http://www.verticalmeasures.com">Vertical Measures</a>

 

Time Is On Your Side

The day and time you release your content is crucial for getting off on the right foot. By being mindful of the date and time that influential sharers are actively sharing your content on Google+, you can develop a strategy for properly releasing your content. This can be done through the Google+ Ripples timeline.

Google-Plus-Ripples-Timeliness-Is-Key

Embed This Infographic On Your Site:

<a href="http://www.verticalmeasures.com/content-marketing-2/three-ways-google-plus-ripples-can-increase-your-visibility-online/"><img title="Three Ways Google Plus Ripples Can Increase Your Visibility Online: Timeliness Is Key" src="http://www.verticalmeasures.com/wordpress/wp-content/uploads/2014/01/Google-Plus-Ripples-Timeliness-Is-Key.jpg" alt="Three Ways Google Plus Ripples Can Increase Your Visibility Online: Timeliness Is Key" width="670" height="1163" /></a><br /><a href="http://www.verticalmeasures.com/content-marketing-2/three-ways-google-plus-ripples-can-increase-your-visibility-online/">Infographic</a> by <a href="http://www.verticalmeasures.com">Vertical Measures</a>

Daniel Dannenberg

Daniel Dannenberg is a Graphic Designer at Vertical Measures and provides the company with his design knowledge with branding, illustration, and information graphics.
+Daniel Dannenberg

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This entry was posted on Thursday, January 23rd, 2014 at 4:30 am and is filed under Content Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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