03 Feb 2017

The Weekly Measure: PPC Slumps, Taking Snapchat Seriously & “Boring” Link Building

February 03, 2017Content Marketing

The Weekly Measure is your weekly one-stop source for digital marketing news. Each week we cover the latest from the content marketing, paid search, social media, search engine optimization and link building fields. Also included is a continually updated schedule of events and conferences taking place around the world. Keep up each week with the Weekly Measure as we continue to deliver the latest in internet marketing news.

Content Marketing

This Week in Content Marketing: The Battle for Custom Content

Joe Pulizzi and Robert Rose discuss the battle for custom content and how building an audience is the key to content success on the This Old Marketing podcast.

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8 Content Marketing Tips to Help Your Business Thrive

Helen Jackson discusses 8 tips to help your content marketing efforts, such as paying attention to buyer personas, being active on your social media channels and the importance of diversifying your content.

Paid Search

New Bing Ads Extension Scheduling is Here and It Will Make Your Day

Bing Ads recently announced the release of ad extension scheduling. This means you can now control when your extensions are delivered.

Identifying and Getting Through an Off-Season Slump in PPC

Slumps happen. Jessica Cates’ guest post on Clix Marketing’s blog helps identify when the slumps will be and how to make the most of those down times.

Social Media

Why 2017 Is the Year to Take Snapchat Seriously

Amanda Zantal-Wiener explains why 2017 is Snapchat’s year with an infographic detailing their growth, users and how to advertise through that channel.

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The Best Apps for Social Media Managers in 2017

The right app can make your life as a social media pro easier, but finding it can be like finding a needle in a haystack. To help you out, Dara Fontein rounded up some of the best apps on the market.

SEO

Fact of Fiction: The SEO Quiz

Think you know SEO? Put your knowledge to the test with Hubspot’s SEO Fact or Fiction quiz.

SEO and Website Image Optimization 10-Point Checklist for Marketers

Follow this 10-point checklist to ensure that your images are properly optimized and are getting the most value from a search engine perspective.

Link Building

Is It Worthwhile to Build Links for SEO Without Content?

Modern link building strategies focus on creating content that either houses or attracts links. But is possible – or worthwhile – to build links with content?

Link Building for “Boring” Industries

Join Loren Baker for a 45-minuites SEJ ThinkTank and Q&A session to learn about link building strategies for those less-than-exciting industries.

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