The Weekly Measure: PPC Slumps, Taking Snapchat Seriously & “Boring” Link Building
The Weekly Measure is your weekly one-stop source for digital marketing news. Each week we cover the latest from the content marketing, paid search, social media, search engine optimization and link building fields. Also included is a continually updated schedule of events and conferences taking place around the world. Keep up each week with the Weekly Measure as we continue to deliver the latest in internet marketing news.
Joe Pulizzi and Robert Rose discuss the battle for custom content and how building an audience is the key to content success on the This Old Marketing podcast.
Helen Jackson discusses 8 tips to help your content marketing efforts, such as paying attention to buyer personas, being active on your social media channels and the importance of diversifying your content.
Bing Ads recently announced the release of ad extension scheduling. This means you can now control when your extensions are delivered.
Slumps happen. Jessica Cates’ guest post on Clix Marketing’s blog helps identify when the slumps will be and how to make the most of those down times.
The right app can make your life as a social media pro easier, but finding it can be like finding a needle in a haystack. To help you out, Dara Fontein rounded up some of the best apps on the market.
Think you know SEO? Put your knowledge to the test with Hubspot’s SEO Fact or Fiction quiz.
Follow this 10-point checklist to ensure that your images are properly optimized and are getting the most value from a search engine perspective.
Modern link building strategies focus on creating content that either houses or attracts links. But is possible – or worthwhile – to build links with content?
Check out our list of over 120 Digital Marketing conferences
- February 16: Friends of Search – Amsterdam, Netherlands
- February 20-22: B2B Content2Conversion Conference – Scottsdale, AZ
- February 21-22: Pubcon SFIMA – Fort Lauderdale, FL
- February 22-23: Digitial Summit – Phoenix, AZ
- Be sure to catch Shana Sullivan’s pre-conference workshop focusing on Vertical Measures’ 8 steps to success.
About Zack Jones
“Being powerful is like being a lady. If you have to tell people you are, you aren’t.” – Margaret Thatcher
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