The Weekly Measure: Original Research, Google Grants & Penguin 4.0
The Weekly Measure is your weekly one-stop source for digital marketing news. Each week we cover the latest from the content marketing, paid search, social media, search engine optimization and link building fields. Also included is a continually updated schedule of events and conferences taking place around the world. Keep up each week with the Weekly Measure as we continue to deliver the latest in internet marketing news.
If you want your content marketing to succeed, then you need a strategy. You can’t just create content and expect people to find it and love it. Here are five big trends shaping the future of content marketing strategy.
Content marketing is gaining traction with B2B companies, though many practitioners admit that developing effective materials can be a difficult process. According to new study, creating original research is the best move B2B marketers could make.
Google Ad Grants, which is part of the Google for Nonprofits program, gives approved nonprofit advertisers up to $10,000 per month in free advertising money. Find out how your nonprofit can take advantage of this great program.
While intent-driven core keywords are considered the Holy Grail for results-driven paid search campaigns, there are often better long tail keywords that have far-reaching benefits. There are three sure-fire ways to identify intent-driven long tail keywords that offer the most bang for your buck.
For nonprofits, social media marketing can be just as advantageous as it is to businesses. It’s a great way to build support for your organization, grow the ranks of your volunteers, and increase donations. For your social media marketing to be fruitful, however, you need to be extra vigilant about your communications.
Users are telling platforms their video streaming preferences, and they’re responding with features that make it easier to consume silently. Now, it’s up to content marketers to crack the code for making compelling videos that their audience will click and share, even without sound.
Sophia Bernazzani breaks down Rand Fishkin’s four ways Google will be changing in 2017 so you can strengthen your website’s SEO strategy and get a leg up moving forward.
Google pushed the idea that content marketing was the proper path to top rankings and many SEOs went with that. Meanwhile, link spammers were still getting rankings and those who were trying to follow Google’s guidelines couldn’t help but feel frustrated. That shouldn’t be a problem anymore.
One of the fundamentals of SEO, a basic understanding of link building can work wonders for your site almost overnight. However, the rules of link building are complex and ever-changing. Learn about a unique, underused SEO technique that may just be the holy grail of SEO in 2017.
Search engine optimization requires a unique blend of relevance and authority. Relevance is more easily mastered, but authority requires the community of people that is interested in the things you sell to take action. Authority requires your community to talk about your site or your products.
About Zack Jones
“Being powerful is like being a lady. If you have to tell people you are, you aren’t.” – Margaret Thatcher
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