22 Sep 2015

The New Marketing: How to Grow Your Business Without Keywords [VIDEO]

September 22, 2015Content Marketing

If you are reading this post, you probably already know that I have spoken at many digital marketing events around the world. I have personally taught more than 2,500 people in our content marketing workshops. I have trained the team at Vertical Measures countless times over the years. Yet I am still frustrated over a specific aspect of true content marketing. In my opinion it is the difference between success and failure with your content marketing efforts.

And right now I am getting the feeling you think this article is all about me. But it’s not. It’s all about you and how you (no matter who you are) can grow your business by methodically following the advice in this video.

It’s a Subtle, But Powerful Thing

When you create the title for your content (blog, article, free guide, video, image, it does not matter), do you stop to ask yourself whether or not someone might actually search for this title? If not, you have probably set yourself up for failure – unless you have a marketing budget to specifically promote that piece of content. Most of us do not have that budget.

You need to create content that people are actually search for on search engines (Google, Bing, Yahoo, etc.). The fact is, before we buy something new to us, in-store or online, more than 90% of the time we conduct a search to research that product or service. Is your content going to be found by that searcher? Just think about the last few purchases you made for your hobby or your business. Did you go online to do a little research first? I bet you did – and so did your prospects.

Please watch the video below (or read the full transcription here), as I explain step-by-step how to create content that will help grow your business for years to come.

Content Marketing Works

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