How to Improve Your Customer’s Journey for More Leads & Business
The digital customer’s journey is the process your audience goes through to purchase a new product or service. While different marketers have their own detailed versions of the customer’s journey, Vertical Measures considers four key benchmarks:
- Awareness Stage: The buyer realizes they have a problem.
- Consideration Stage: The buyer defines their problem and researches options to solve it.
- Decision Stage: The buyer chooses a solution.
- Advocate Stage: Lead becomes a loyal customer that helps promote your brand.
Follow along this interactive timeline as we watch Sam Walden, a marketer from Nashville, Tennessee, begin his own customer journey and research options to go back to school and advance his career. We’ll follow him from the beginning, starting with his initial research about education options, and ending after he successfully enrolling into a MBA program and becoming an advocate for the university.
You can skip ahead or forward at any point to see the different touch points along his journey, covering all elements of a holistic digital marketing program – from SEO to content, paid advertising, social media, and more.
Follow along with this interactive timeline that brings the digital customer's journey to life! Click To Tweet
Need a coach to help your marketing team build a strategy around your prospects’ unique journey? Check out our digital marketing training and mentorship program!
Download Our Content Marketing Course-Correction Guide
This actionable template will help you, on a week-by-week basis, revamp your current content marketing strategy to produce more results.
About Brad Kuenn
Brad Kuenn is the co-author of Content Marketing Works: 8 Steps to Transform Your Business. As Senior Editor for Vertical Measures, he focuses on making content compelling and valuable for the desired audience. He is responsible for ensuring that content efficiently reaches client goals, delivers optimum results, and aligns with Vertical Measures’ values. Follow him @BKuenn +Brad Kuenn
Download our 4 E-Book Bundle to Refresh your Digital Marketing
Jun 27, 2017
The Weekly Measure: Link Building Frustration, Hospitality Emails & Higher Education Content
Jun 23, 2017
The Weekly Measure: Content Unicorns, Kick-Ass Titles & Negative SEO
Jun 16, 2017
Using Influencer Marketing Throughout the Digital Buyer’s Journey
Jun 13, 2017