How Do I Create an Editorial Calendar For My Blog [VIDEO]
Mike Huber answers: “How Do I Create an Editorial Calendar For My Blog?”
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Many businesses get really excited when they finally get their blog functional. But that excitement wanes really quickly when they can’t figure out what content to post on their site. So were often asked the question: “How do I create an editorial calendar for my blog?”
Well the first step of the process is to actually determine the frequency of the posts you’re going to do. Are you going to publish weekly? Are you going to publish multiple times a week? This will help you develop your calendar.
Then the next step in the process is to actually determine the topics that you’re going to write about. One of the best ways to do this is to consider the questions that your customers ask you on a frequent basis. And this is a really good place to start because it answers those questions for your customer, in kind of a presale, but you also know that people are searching on the internet asking those questions and trying to find the answers to them.
So the next step is to actually calendar the topics. And the best way to start with that is to look at conferences or industry event and first place content around those. Then take the rest of the content and plug it into your calendar based on how busy you are and how long it is going to take you to create those articles. So for example, you might post a really long article that’s going to take research or you might post a short article you know you can write in half an hour. So pick those times on your schedule where you can plug those in.
And just remember, if it doesn’t get on your calendar, it won’t get written.
About Mike Huber
As the Director of Business Strategy at Vertical Measures, Mike Huber works with potential clients to determine if they are a good fit for our team's expertise and capabilities. He's constantly on the phone or exchanging emails that are full of ideas and thoughtful recommendations based on the potential client's current situation. Mike has a wealth of experience in marketing and advertising. Starting out in newspaper advertising, he has seen the transformation of print to digital. For the past 15 years, he has been involved in online marketing, developing extensive PPC programs and organic SEO tactics, resulting in a significant growth, traffic, and revenue for clients. Mike is an accomplished public speaker and presents frequently on advertising and online marketing topics. When he's not at work, you can find him out fly fishing, hiking or enjoying his log cabin in the mountains north of metro Phoenix. + Mike Huber
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