Our Blog

30 May 2012

How Do I Create an Editorial Calendar For My Blog [VIDEO]

Q & A Video

Mike Huber answers: “How Do I Create an Editorial Calendar For My Blog?”

If you’ve got a question about link building, content, social media, SEO or other Internet marketing topics, just post it on the Vertical Measures Facebook page, or tweet it to us with the hashtag #VMQA.

Transcription

Many businesses get really excited when they finally get their blog functional. But that excitement wanes really quickly when they can’t figure out what content to post on their site. So were often asked the question: “How do I create an editorial calendar for my blog?”

Well the first step of the process is to actually determine the frequency of the posts you’re going to do. Are you going to publish weekly? Are you going to publish multiple times a week? This will help you develop your calendar.

Then the next step in the process is to actually determine the topics that you’re going to write about. One of the best ways to do this is to consider the questions that your customers ask you on a frequent basis. And this is a really good place to start because it answers those questions for your customer, in kind of a presale, but you also know that people are searching on the internet asking those questions and trying to find the answers to them.

So the next step is to actually calendar the topics. And the best way to start with that is to look at conferences or industry event and first place content around those. Then take the rest of the content and plug it into your calendar based on how busy you are and how long it is going to take you to create those articles. So for example, you might post a really long article that’s going to take research or you might post a short article you know you can write in half an hour. So pick those times on your schedule where you can plug those in.

And just remember, if it doesn’t get on your calendar, it won’t get written.