How Much Is Enough To Be Successful with Content Marketing? [VIDEO]
Kaila Strong answers: “How much is enough to be successful with content marketing?”
If you’ve got a question about link building, content, social media, SEO or other Internet marketing topics, just post it on the Vertical Measures Facebook page, or tweet it to us with the hashtag #VMQA.
Today’s question is: “How much is enough to be successful with content marketing?”
The first way I want to answer this is to really think about what success is to you. What are your goals? How are we going to measure those goals? Are you looking for leads? Is your goal traffic? Is your goal search engine rankings? What is the real goal? That will really help you to be able to figure out whether or not your content marketing plan is successful.
Then you have to figure out what types of content are going to be right for your particular industry. Is a free guide going to work? Is a blog post going to work? Is video? Is an infographic going to work? How are we going to measure that with Google Analytics or with ranking tools or however you are measuring your goals? Then you just evaluate each particular content piece and if it fit your goals and if it reached those particular milestones you wanted it to fulfill. If it didn’t, then reevaluate. Maybe the piece of content wasn’t the right way to do it. Re-purpose that piece of content; if it’s a blog post maybe try a free guide out of it or a video. Maybe that will resonate better with your market and then you can determine wither or not you were successful with your content marketing.
About Kaila Strong
As Senior Director of SEO Services, Kaila oversees both the SEO department and our Internet Marketing Strategists. She works with our expert team to uncover SEO strategies, develop link building campaigns, conduct competitive analysis, review Google penalties, execute backlink analysis and train peers on SEO fundamentals. +Kaila Strong
The Weekly Measure: Penguin 4.0, Creating Linkable Content and Driving ROI with Facebook Ads
Sep 30, 2016
5 Unique Facebook Ads Targeting Tips that Drive Serious ROI
Sep 27, 2016
The Weekly Measure: Setting Content Marketing Goals, Keyword Research Lessons from Netflix & How to Conduct Link Audits
Sep 23, 2016
How a Project Manager Can Solve Your Content Marketing Challenges
Sep 22, 2016