Get Trained and Certified in the Art and Science of Content Marketing
Content marketing can be considered both an art and a science. A science in the way that strategies are tried and tested, with hypotheses falling flat or working out successfully, only to be tried and tested again for maximum efficiency. It’s an art in the way that writers and marketers must empathetically tune into what customers would find valuable and produce content directly for where they are in the sales process. It’s the blending of the left and right brained focuses that makes content marketing so effective in today’s business world.
As more markerters and business owners become aware of the power of content marketing and the balance of art vs. science, there are increasingly more opportunities to further content marketing education and understanding. We’re excited to be a part of an opportunity for you to do just that at the upcoming Content Marketing Intensive hosted by Instant eTraining and starting June 14. The Intensive is a month-long online conference with an optional certification program. You will hear experts like Marcus Sheridan, Tim Ash, and Chris Baggott speak on a variety of topics like B2B lead generation, persona research, and content creation. Our very own Vertical Measures team will be spekaing too, with Arnie Kuenn presenting on “Market Research For Content Ideas” and Kaila Strong on “Data Driven Content Marketing.”
One the best features of the web conference is the fact that you can walk away with a Certificate of Achievement in Content Marketing. There are not many opportunities where you can do this, and even fewer and far between in content marketing. Take a hands on approach with a real-world project that will throw you into all the details of content marketing, including mentor sessions and video access.
For more information on the conference and certification, learn more here and read the details below:
WebConference + Certification
June 14 to July 12, 2013
21 Live Online Sessions
What is it?
Online Content Marketing event where you get big conference content with personalized interactive training. 100% Online that lets you watch (or rewatch) sessions any number of times!
How does it Work?
Our Content Marketing WebConference delivers a total of 21 live sessions. All our live sessions are recorded too for easy future playback.
When does it start?
All our sessions are recorded so you can enroll at any time. Plus, you get access to recordings for 6 months.
About Quinn Whissen
Quinn Whissen is the Director of Marketing at Vertical Measures. Quinn directs internal inbound marketing for VM, and develops large-scale content marketing strategies for enterprise-level clients. She has keen insights into both the high-level strategy work and day-to-day implementation that goes into creating digital marketing programs that drive results. She is a Wordpress fiend, a HubSpot whiz, and an Instagram artiste. +Quinn Whissen
The Weekly Measure: Link Building Frustration, Hospitality Emails & Higher Education Content
Jun 23, 2017
The Weekly Measure: Content Unicorns, Kick-Ass Titles & Negative SEO
Jun 16, 2017
Using Influencer Marketing Throughout the Digital Buyer’s Journey
Jun 13, 2017
The Weekly Measure: Optimized Content, Link Spam & Navigating Google
Jun 09, 2017