08 Jan 2016

The Weekly Measure: Content Marketing’s Future, Bing Ads, and Using Screaming Frog

Welcome to the first Weekly Measure of 2016!

Looking for a compilation of this week is best strategies for promoting clients and reaching customers? Look no further! Vertical Measures is constantly on the lookout for the best articles from the web and compiles it into the Weekly Measure. These articles cover content marketing, SEO, link building, social media, and paid search, and will also update you with upcoming Internet marketing conferences and webinars. Stay with the measure this week and the next for the finest content across the Web. 

Content Marketing

Future of Content MarketingFree Download: The Future of Content Marketing in 2016 & Beyond

Vertical Measures just came out with a comprehensive, downloadable free guide that includes advice from content marketing experts on the future of content marketing and actionable advice you can use in 2016.

Five Forms of Interactive Content to Boost Engagement

Tom Whatley posted a great article on Marketing Profs about interactive content and why it needs to be in your 2016 strategy.

Content Marketing Tactics: Influencer Content Pros, Cons, Examples and Best Practices

Caitlin Burgess on TopRang Blog dives into how influencer content has changed over the years and how it has become the most cost effective marketing channel. Burgess explores the definition, pros, cons, and industry perspectives on influencer marketing.

Paid Search

Bing Results & Ads Now Live On AOL Search

Greg Sterling posted on Search Engine Land about the deal that went live over the weekend and what that means for digital advertisers.

5 Google AdWords Features You Should Be Using In 2016Call-Only

Jen Carpenter wrote an article on the Vertical Measures blog about AdWords changes over the last year and how to take full advantage of them in 2016.

Social Media

4 Free Tools to Analyze Your Social Media Competitors

On Social Media Examiner, Kiera Stein lists great free tools to help you check out your competition and tells you why that’s so important.

SEO

Related Questions Grow +500% in 5 Months

Dr. Peter J. Meyers  posted a very informative piece on the MOZ Blog about Google’s move to Questions and Answers – and what that means for your site.

How to Run Screaming Frog and URL Profiler on Amazon Web Services

iPullRank posted a great tutorial for SEOs on the pros and cons of desktop and cloud-based crawlers and how to make sure you never run out of memory on a long-haul-crawl.

Link Building

Your Guide To Link Building For SEO In 2016

Jayson DeMers posted about link building on Forbes this week. He covers – in non-SEO terms – what has changed over the last year in the land of links and why link building is still vital.

Upcoming Events

February 8-9: Digital Summit – Phoenix, Arizona

  • Don’t miss Arnie Kuenn’s half-day pre-conference workshop on “The Proven 8-Step Formula to Content Marketing”. Arnie will also be speaking on ìForget Keywords ñ Hereís How To Produce Content to Grow Your Businessî

February 24-25: Pubcon SFIMA – Ft. Lauderdale, Florida

March 1-3: SMX West – San Jose, California

March 1-3: ICON16 – Phoenix, Arizona

March 10: SearchFest – Portland, Oregon

  • Join Arnie Kuenn as he speaks on†creative content ideation strategies.

March 15-17: LeadsCon – Las Vegas, Nevada

  • Be sure to check out Arnie Kuenn’s half-day workshop that will dive deep into content marketing as well as his presentation on research tactics for content topics.