23 Dec 2008

20 Press Release Ideas For Your Business

December 23, 2008Content Marketing

press releases Most SEO professionals understand the importance of creating a variety of outlets for their online marketing efforts. Press releases can be great marketing tools, and can be one of the more effective ways of getting information out there for clients and creating powerful link juice, but coming up with great press release ideas can be confounding.

You can write press releases about your company, your products, your employees, your customers, community activities, even your marketing efforts! Below is a list of possible press release ideas that should help generate some great content:
  • Earning recognition of the company, product or executives by a publication
  • Announcing that you’re available to speak on particular subjects of interest
  • Issuing a statement of position regarding a local, regional or national issue
  • Announcing the results of research or surveys you have conducted
  • Making public statements on future business trends or conditions
  • Announcing a public appearance on television, radio or in person
  • Announcing that you’ve reached a major milestone
  • Restructuring your business or its business model
  • Forming a new strategic partnership or alliance
  • Establishing a unique vendor agreement 
Any of the above ideas can serve as great topics for a press release. Has your company or an individual recently earned an accolade? Does your company predict a future business trend that could help promote the business or one of your products? How about a company restructuring during tough economic times that will result in your business being meaner and leaner? Press releases not only give exposure to your business but if worded correctly, could position your company as a subject matter expert.
Need some more ideas? Try one of the ones below:
  • Introducing a unique strategy/approach
  • Setting up a customer advisory group
  • Obtaining a new, significant customer
  • Expanding or renovating the business
  • Participating in a philanthropic event
  • Announcing free information available
  • Sponsoring a workshop or seminar
  • Celebrating an anniversary
  • Announcing a partnership
Workshops, anniversaries and partnerships are great ways to highlight what your company has to offer, how long it’s been in business, or what steps you’re taking to strengthen your business.
Did you know that a good press release can attract thousands of visitors to your website, while simultaneously creating a much higher search engine rank by creating inbound links to your site? This is the key to press release marketing:  the fact that thousands of websites will become your partners in promotion. You can’t ask for much better exposure than that. If you look at press releases from a marketing perspective, you can really appreciate how they can drive traffic to your website, serve as sales tools (and great content) for bloggers, and so much more.
Coming up with the idea of press releases is the most challenging part. After that, leave the actual writing and distribution to press release marketing professionals, who will make sure the content is SEO friendly, and then watch the quality traffic increase to your website!
One word of caution; a press release should be news, do not confuse it with an article!
This post written by Vertical Measures’ team member – Patty Adams


  • Joan Stewart, The Publicity Hound Dec 24, 2008

    I love your ideas for writing press releases and I anted to let you know about a free press release writing tutorial I offer.

    It teaches people how to write and distribute press releases online. Every day for 89 days, you’ll get one lesson and one reason to write a press release, similar to the many reasons you’ve mentioned here. You can sign up for the course at http://www.89pressreleasetips.com

    Also, it’s worth mentioning that press releases (or news releases) do not have to be for the press, and they do NOT have to be newsworthy. Posting press releases online through services like Expertclick and PRWeb ensure that consumers who are searching online for information will find our releases. We can bypass the media gatekeepers.

  • Andy @ Press Release 001 Dec 28, 2008

    I disagree with Joan on this one. Press releases should be newsworthy otherwise they are not a press release. I see dozens of press releases everyday and many are simply promotional blurbs with little connection to a press release.
    I mean I will except them for publication (not all free press release distribution sites will though), but don’t expect other bloggers or journos to pick up on your item if that is how you chose to write them.

  • Doug - Velocity, B2B Marketing Agency Jan 12, 2009

    Nice one. I do run out of press release ideas.

    I got so desperate recently, I issued a press release announcing our latest press release:


  • arniek Jan 12, 2009

    @Doug: I’ll be darned, you really did post a release about a new release.

  • Church Content Management System Jun 01, 2009

    Press Releases are very useful if you want to update your visitors and customers about your product and services. Many webmaster provide press releases about their websites

  • Gemma Dawson Nov 28, 2010

    Thanks for the tips, hopefully i will be able to do quite a few press releases now and hopefully in 2011 have the press knocking down my front door and emailing me 24 /7! Just need to know where to post press releases to now


  • Jolanda Niro Jan 16, 2011

    Link Establishing is quite critical , great post you made there’ discovered something from that.