Archive for the "Website Publicity" Category

Public Relations in the Digital Age

Tuesday, April 24th, 2012

Is PR getting its own taste of bad press? You’ve probably heard the buzz from digital media that the press release is dying a slow death. I find it interesting that PR is often dismissed as part of an interactive marketing strategy (for no longer being relevant), but creating new content is “king”! We’ve all […]

Does Your Online News Make the Cut?

Monday, June 20th, 2011

SEO press releases are a key tactic in online marketing for your brand. Not only are you increasing the visibility of keywords in search engine results, but also generating valuable publicity that could attract new customers or clients. So how do you break through the competition to get that prized media mindshare? It starts with […]

Extending the Life of Your Press Release Online

Monday, May 2nd, 2011

Once you’ve optimized your press release with keywords and have distributed it through an online news service, you may think the process is complete. But are you really doing all you can to increase your visibility, improve search rankings and drive traffic to your site? To gain valuable online exposure for your business, there are […]

Where’s the Kindle?! Find it First and It’s Yours!

Monday, May 17th, 2010

UPDATE: Lauren, at USO Networks Inc, is the winner of our "Where’s the Kindle" contest. Congrats! She found the icon on our Search Engine Optimization Video page. Thanks to all who entered, tweeted, and helped us promote this contest. This is the official kick-off of the Vertical Measures “Where’s the Kindle?” contest. We’ve placed an image of the […]

Analytics and Conversions Interview with Tim Ash

Wednesday, April 28th, 2010

   Click the Twitter icon below to tweet the selection as a twote (tweet quote). For this week’s interview, I had the pleasure of speaking with Tim Ash the CEO of, a landing page optimization firm that offers conversion consulting, full-service guaranteed-improvement tests, and software tools to improve conversion rates. Tim is a highly-regarded […]