Archive for the "Tips" Category

Motion Charts: A Hidden Gem in Google Analytics

Monday, September 13th, 2010

In my previous blog posts on Google Analytics, I have tried to show some of the simple ways that business owners can use the information available to see what is most relevant to them. How they can calculate their ROI on internet marketing, use site search to better understand their customers ,and evaluate the performance […]

Evaluating Content Performance For Reaching Site Goals

Monday, August 23rd, 2010

Continuing my blog posts on using Google Analytics to make your online marketing measurable, the topic of measuring the actual performance of the website content itself can be much harder to calculate. After all there may be any number of reasons why you have content on your site. It may be there to inform and […]

38 Key Takeaways From the Online Marketing Summit: #OMSPHX

Friday, May 21st, 2010

This year, OMS will visit 23 cities across the U.S. and Canada and will include 400 expert speakers, exclusive OMI training workshops and countless peer networking opportunities. They kicked off the tour right in here in the Valley of the Sun and several of Vertical Measures employees attended the event as well as our fearless […]

7 Ways Your Business Can Help the Environment

Thursday, April 22nd, 2010

A great way to celebrate Earth Day is to think of ways that you can help the environment. To get you started in the right direction, here are some ways companies can help the environment and themselves in terms of saving money and more. Newsletters to PDF Instead of printing out your newsletter or flyer, […]

Pubcon 2009 Top 50 SEO Tips So Far

Thursday, November 12th, 2009

As one of the 3 lucky Vertical Measures employees soaking in all the fantastic, valuable knowledge here at Pubcon 2009 in Las Vegas I wanted to share all the best SEO related information in a fast, clean uncluttered way.  I’m not going to spend a bunch of time writing a compelling intro, talking about Vegas or […]