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Continuing my blog posts on using Google Analytics to make your online marketing measurable, the topic of measuring the actual performance of the website content itself can be much harder to calculate. After all there may be any number of reasons why you have content on your site. It may be there to inform and [...]
This year, OMS will visit 23 cities across the U.S. and Canada and will include 400 expert speakers, exclusive OMI training workshops and countless peer networking opportunities. They kicked off the tour right in here in the Valley of the Sun and several of Vertical Measures employees attended the event as well as our fearless [...]
A great way to celebrate Earth Day is to think of ways that you can help the environment. To get you started in the right direction, here are some ways companies can help the environment and themselves in terms of saving money and more. Newsletters to PDF Instead of printing out your newsletter or flyer, [...]
As one of the 3 lucky Vertical Measures employees soaking in all the fantastic, valuable knowledge here at Pubcon 2009 in Las Vegas I wanted to share all the best SEO related information in a fast, clean uncluttered way. I’m not going to spend a bunch of time writing a compelling intro, talking about Vegas or [...]
Many people (and even some of our clients) still do not understand some important onsite SEO factors. We try explaining over the phone or via email, but as they say, a picture is worth a thousand words. Which is why over the past couple months we’ve made a few additions to our SEO resources page, including [...]
