Archive for the "Tips" Category

Reputation Management: Six Steps to Restoring a Positive Web Presence

Friday, June 24th, 2011

Maintaining a positive online reputation is just as important as maintaining your image in everyday life. These days, if you’re curious to find out more information about a person or company, the first thing you do is Google them. That is why it’s so important to be aware of what is being shared about you […]

Ways to Get Found Online on a Shoestring

Friday, June 10th, 2011

The other day a friend of mine posted on Facebook that a new antique store opened in our neighborhood, and she thought it was a great little place. I started searching for it online so I could find out their hours (my friend couldn’t remember them). Personally, I hate driving to places only to find […]

Google Images Maps and News : The Gray Area in Analytics

Monday, January 24th, 2011

With universal search, and new elements being continually added to Google, many business understand the importance of ranking not only in web search, but also the advantages of ranking in Google for images, news and maps in addition. Not only can being listed highly in these areas be beneficial for when they are included on […]

Facts, Quotes and Notes from PubCon 2010

Tuesday, November 16th, 2010

Last week, three members of the Vertical Measures team attended PubCon, a yearly event where all the latest news on SEO, Social Media and Online Marketing is shared and discussed. Below are some of the more interesting or controversial things that were said by speakers across the various events, and while we may not agree […]

Goals, Virtual Pageviews and Event Tracking in Google Analytics

Tuesday, October 26th, 2010

In this series of blog posts I have talked a lot about the importance of setting up goals, and goal values, in Google Analytics so that you can get an accurate idea of which traffic sources, keywords and website pages are doing the most for your bottom line. Setting up goals in Analytics is a […]