Archive for the "The Basics" Category

Vertical Measures Website Move, Update & Blog Integration (part 3 of 4)

Friday, December 5th, 2008

Welcome back!  This is the 3rd part of the 4 part series on moving our website to a new hosting company, redesigning the website and integrating this blog in to the new website so they are all one site.   Last week we talked about why we chose WordPress as the platform for […]

Meta Tags Enhance Your Link Building Efforts

Monday, November 3rd, 2008

Meta tags can help improve your placement in search engines and can increase quality traffic to your web site.  Unfortunately, unless your website developer has a fundamental knowledge of search engine optimization, or you have an SEO professional review your site, many websites lack some of the fundamentals needed to enhance your site and increase […]

Link Building Short Cuts

Tuesday, October 28th, 2008

Don’t Take Them!  In business as in life, you’re only as good as your reputation. That’s why it’s vitally important when you’re building links to your website that you don’t take any shortcuts that could damage your business’s reputation or affect your rankings with the search engines. What’s just as important as getting links for […]

What’s the Next Google Smackdown?

Monday, September 22nd, 2008

We all know it is coming.  We all wait with great anticipation.  We all hope it doesn’t hit someone we know. And we can all guess at who it is going to nail (or benefit), what changed in the algorithms, where it is happening first, when it will occur and why Google is making the changes. […]

One Way Link Building Techniques

Thursday, August 7th, 2008

There’s no doubt that link building strategies improve a website’s link popularity and search engine ranking, and one way link building can be one of the strongest weapons in your link building arsenal. It’s also the most difficult type of link to achieve. After all, you’re essentially striving to get a link to your own website from […]