Archive for the "Social Media" Category

A Guide to Developing Your Social Media Engagement Policy

Tuesday, August 7th, 2012

Your company has adopted all of the social networking essentials – a Facebook page, Twitter account, LinkedIn profile, perhaps even a YouTube Channel – so you’re already a step ahead in the digital space, right?  While you made a concerted effort to show up for your online audience, you may be missing a key dynamic: […]

What Is Social Media Optimization? [VIDEO]

Wednesday, August 1st, 2012

Kaila Strong answers: “What is Social Media Optimization?” Kaila Strong As Senior Director of SEO Services, Kaila oversees both the SEO department and our Internet Marketing Strategists. She works with our expert team to uncover SEO strategies, develop link building campaigns, conduct competitive analysis, review Google penalties, execute backlink analysis and train peers on SEO […]

Facebook Promoted Posts and Other Recent Updates of 2012

Tuesday, July 31st, 2012

Facebook can be an efficacious marketing tool for businesses if the brand managers controlling the pages are able to use it effectively. To do this, they must have a clear understanding of the platform’s functionality and how it’s evolving. Earlier this year when brand pages were switched to Facebook timeline, we provided you with 15 tips […]

How You Can Be a Resource on Pinterest

Tuesday, July 24th, 2012

When people go online to find answers to their questions, solutions for their problems or products to fulfill their wants, of course, it would be great if your business is represented where they’re searching for this information. Your website serves as the main area of content for their information safari, but with the advent of […]

How and Why to Use Social Signals on your Website

Tuesday, July 17th, 2012

In today’s ever evolving world of search, social and content it is easy to over look the small things that end up adding up to a lot. This is especially true for your website. Your website is how you present yourself to the world and is often times the only interaction you will have with […]