Archive for the "Social Media" Category

Top Social Media Misfires Companies Make

Tuesday, October 16th, 2012

Would it surprise you to learn that social media has put your customers in the driver’s seat? Perhaps the better-suited question to ask, is are you actually leveraging this fact? With the unlimited availability to access information about brands, customers are directly contributing to how your company is perceived through their tweets, posts, likes and […]

Is Social Media a Waste of Company Time? [VIDEO]

Wednesday, August 22nd, 2012

Arnie Kuenn answers: “Is social media a waste of company time?” Arnie Kuenn Arnie Kuenn is the president of Vertical Measures and author of Accelerate! Content Development & Marketing to Grow Your Business Online. Vertical Measures provides search, social and content marketing services, designed to help businesses improve their online presence and obtain more traffic […]

Should I Outsource My Social Media? [VIDEO]

Wednesday, August 15th, 2012

Mike Huber answers: “Should I Outsource My Social Media?” Mike Huber As the Director of Client Services at Vertical Measures, Mike Huber is in charge of developing efficient processes in order to improve overall productivity and quality of client services including; link building, social media marketing and content development. Mike has a wealth of experience […]

Target Social Media Content by Using Social Technographics

Tuesday, August 14th, 2012

Social media has permeated the mainstream media and the general public at large. No longer is Twitter just for the early adopters, it’s now open to their mothers, brothers and even their second cousins twice removed. Millions are posting on Facebook, saving recipes on Pinterest, and engaging with a wide variety of other niche social […]

How Do You Measure Social Media Success With Google Analytics? [VIDEO]

Wednesday, August 8th, 2012

David Gould answers: “How Do You Measure Social Media Success With Google Analytics??” David Gould David is the Creative Services Director at Vertical Measures. He oversees written, visual and video content production, as well as social media and promotion. David works with clients to develop compelling content that pulls together business goals with customer needs. […]