In a recent article, The New York Times Social Media Editor, Liz Heron, explained the news industry shift to “real-time reporting along with user engagement.” And in addition to journalists, millions of other online users are using social media platforms to search for news. This is why Social Media Releases (SMRs) are a critical component for building online engagement.  Unlike pitches which are targeted to specific news outlets and reporters, SMRs are intended for the largest possible audience.

In this post I’ll discuss how to create a press release that incorporates social interactivity, what mistakes to avoid and how to boost engagement with your audience. (more…)

Ann-Marie Jancovich

Ann-Marie is a Promotions Strategist and Content Marketing Manager with Vertical Measures. She draws from multiple marketing disciplines to develop compelling online content and implement custom content promotional campaigns. +Ann-Marie Jancovich

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How young is too young for social networking? That’s a question my parents definitely didn’t need to ask themselves, but today’s parents are presented with frequently. Social networking sites often restrict users who are preteen, but that certainly doesn’t stop the incessant complaining from your moody adolescent about wanting an account.

There’s a market for social media sites for kids. Unfortunately, not many are available for all ages and most aren’t customized for parental monitoring. So what is a parent to do? Here’s a list of social sites and tips to keep kids safe online. (more…)

Kaila Strong

Kaila is a Sr. Account Manager at Vertical Measures. She works directly with clients to evaluate and analyze their overall Internet Marketing needs, creates sales proposals and recommendations. In addition she regularly reports on client rankings, gives SEO advice to brands in a variety of industries and manages client expectations.

Kaila has a background in social media marketing, link building, SEO and content marketing. She’s an active blogger on SearchEngineWatch.com, and an avid social media user (@cliquekaila on Twitter). She brings her experience to the table with new clients and enjoys writing about her experiences as well here on the VM blog and throughout the web.

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Ever wonder where Dracula checks in on Foursquare or what ghosts pin on Pinterest? We decided to turn the tables and stalk our favorite monsters and villains on their social media channels of choice and what we found, well it made sense. (more…)

Daniel Dannenberg

Daniel Dannenberg is a Graphic Designer at Vertical Measures and provides the company with his design knowledge with branding, illustration, and information graphics.
+Daniel Dannenberg

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The All-In-One LinkedIn Guide for Everyone!

I recently saw Neal Schaffer speak at the Arizona Interactive Marketing Association. I was extremely impressed by his ability to take a topic such as social media marketing and in one hour, quickly apply it to virtually every type of business.

If you’re like me, you’re obsessed with increasing your connections on LinkedIn. I just reached 500+ connections and I jumped for joy! But, am I leveraging those the connections the way I should be? According to Maximizing LinkedIn by Neal Schaffer, not at all! (more…)

Sarah Moraes

Sarah Moraes, Marketing Manager, heads the tactical planning and implementation of cross-platform marketing activities for Vertical Measures including; blogging, social media marketing, webinars, content marketing, email marketing and promotions. In addition, she published the Local Search Marketing for Business How-To-Guide, a part of the Vertical Measures How-To-Guide Series.

+Sarah Moraes

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A great friend of the Vertical Measures team recently informed us of Buddy Media’s “Strategies for Effective Facebook Wall Posts: A Statistical Review”. Have any of our readers had a chance to take a look at this comprehensive data report?

Back in July I eluded to a few of the messaging strategies talked about in this data report in my post, “Targeting Your Facebook Messaging”. Their data certainly helps users to see just how effective certain strategies are. Buddy Media does a great job of summarizing messaging strategies in succinct tidbits for readers to quickly and easily understand, with the numbers to back up their information. (more…)

Kaila Strong

Kaila is a Sr. Account Manager at Vertical Measures. She works directly with clients to evaluate and analyze their overall Internet Marketing needs, creates sales proposals and recommendations. In addition she regularly reports on client rankings, gives SEO advice to brands in a variety of industries and manages client expectations.

Kaila has a background in social media marketing, link building, SEO and content marketing. She’s an active blogger on SearchEngineWatch.com, and an avid social media user (@cliquekaila on Twitter). She brings her experience to the table with new clients and enjoys writing about her experiences as well here on the VM blog and throughout the web.

More Posts – Website – Twitter