Archive for the "Social Media" Category

Practical Examples of How Facebook is Affecting the Travel Industry

Tuesday, June 11th, 2013

Every single industry has had to change the way they interact with consumers as the internet, and namely, social media, has become a prevalent form of research and communication. This rings especially true for the travel  industry, where Facebook has become the main social network for travel deal sharing, brand interaction, recommendations, trip inspirations and more. […]

What’s in a Name? The Importance of Online Brand Reputation & Customer Relations [VIDEO]

Wednesday, May 1st, 2013

Watch this video to learn more about the importance of customer service via social media and how to uphold a good reputation for your brand. Learn how to respond to unhappy followers and customers all the while being cautious about what and how you share online. Erin Pritchard As a Graphic Designer, Erin designs flyers, […]

Pinterest for Men [VIDEO]

Wednesday, March 27th, 2013

Who says Pinterest is just for women? Well, a lot of people do in fact, seeing as 82% of Pinterest users are women. But we got to thinking; what about that other 18%? With over 40 million users (and that number growing every day), to disregard the male population isn’t helping brands hoping to tap […]

The Little Graphic that Could: Overcoming Facebook’s 20% Rule

Tuesday, March 5th, 2013

A new rule on Facebook is changing the design game for custom images in marketing and advertising. Graphics–particularly custom graphics–account for a significant amount of internet traffic. The design of these graphics is now being governed by the 20% text rule, turning an art into a science and forcing designers to steer dangerously close to […]

3 Ways You Can Use Visuals to Impact Social Media Customer Engagement

Tuesday, February 26th, 2013

This is a special guest post by Erica Bell, a small business writer who focuses on topics such as customer service and social media trends. She is a web content writer for Business.com.  Designers and marketers are becoming more closely aligned as social media moves toward more visually driven platforms. Pinterest, Vine and Instagram are just some […]