A great friend of the Vertical Measures team recently informed us of Buddy Media’s “Strategies for Effective Facebook Wall Posts: A Statistical Review”. Have any of our readers had a chance to take a look at this comprehensive data report?

Back in July I eluded to a few of the messaging strategies talked about in this data report in my post, “Targeting Your Facebook Messaging”. Their data certainly helps users to see just how effective certain strategies are. Buddy Media does a great job of summarizing messaging strategies in succinct tidbits for readers to quickly and easily understand, with the numbers to back up their information. (more…)

Kaila Strong

Kaila is a Sr. Account Manager at Vertical Measures. She works directly with clients to evaluate and analyze their overall Internet Marketing needs, creates sales proposals and recommendations. In addition she regularly reports on client rankings, gives SEO advice to brands in a variety of industries and manages client expectations.

Kaila has a background in social media marketing, link building, SEO and content marketing. She’s an active blogger on SearchEngineWatch.com, and an avid social media user (@cliquekaila on Twitter). She brings her experience to the table with new clients and enjoys writing about her experiences as well here on the VM blog and throughout the web.

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Every day we find interesting things on the internet. Depending on personal preference, we share these interesting things through various outlets.  Some of us Digg or Tweet them, others upload them to Facebook or send them to friends via email. A month or two later, we may try to remember that interesting item and we hunt through our old tweets and emails trying to locate it. Pinterest is a social media platform which allows users to not only share, but to organize, all of those interesting images found while browsing the web.  Users can pin images to their pinboards (think virtual corkboard), and keep track of all of the things they find appealing or useful. (more…)

Sarah Schager

Sarah Schager is an internet marketing strategist at Vertical Measures who specializes in organic search engine optimization. Some of her specialties include social media strategy, link acquisition, local search and content development management.
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Cindy King of Social Media Examiner put together a great list of the 13 Hot Marketing Tips from the Top Pros. We decided to share it with our readers, too. Enjoy!

Facebook continues to be the most powerful social network on the planet with over 750 million active users. Businesses simply cannot ignore Facebook as part of their online marketing strategy. We spoke with top marketing book authors and Facebook brand managers.

Take your Facebook marketing to a new level with these hot Facebook marketing tips direct from the top pros in Facebook marketing. (more…)

Sarah Moraes

Sarah Moraes, Marketing Manager, heads the tactical planning and implementation of cross-platform marketing activities for Vertical Measures including; blogging, social media marketing, webinars, content marketing, email marketing and promotions. In addition, she published the Local Search Marketing for Business How-To-Guide, a part of the Vertical Measures How-To-Guide Series.

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There’s no one-size-fits-all answer for proving return on investment with your Facebook social media marketing. While goal conversions and sales are often the route taken to prove return on any marketing investment, it’s important to understand in social media that it’s about more. Social capital’s worth is multifaceted. From reputation and brand recognition, to increased levels of trust and customer satisfaction, social media can provide your business with benefits that aren’t easily quantifiable. That being said, there are still a few methods you can utilize to help you decide whether or not your investment in Facebook marketing is worth the investment spent in time and money. (more…)

Kaila Strong

Kaila is a Sr. Account Manager at Vertical Measures. She works directly with clients to evaluate and analyze their overall Internet Marketing needs, creates sales proposals and recommendations. In addition she regularly reports on client rankings, gives SEO advice to brands in a variety of industries and manages client expectations.

Kaila has a background in social media marketing, link building, SEO and content marketing. She’s an active blogger on SearchEngineWatch.com, and an avid social media user (@cliquekaila on Twitter). She brings her experience to the table with new clients and enjoys writing about her experiences as well here on the VM blog and throughout the web.

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Your social media pages are communication tools that you can use to maintain brand awareness as well as directly promote your business. As with any other form of marketing you should have a plan or calendar for your social media campaigns. Strive to provide compelling content in your updates or other areas of your social media efforts. Engage with personality in a way that’s appropriate for your business and works for your industry. (more…)

Arnie Kuenn

Arnie Kuenn is the president of Vertical Measures and author of Accelerate! Content Development & Marketing to Grow Your Business Online. Vertical Measures provides search, social and content marketing services, designed to help businesses improve their online presence and obtain more traffic and conversions.
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