Let the magic 8 ball highlight some of the top predictions for 2018 from industry experts. Then, read on for more in-depth predictions and find out what Vertical Measures believes will hold true in 2018.Read more
According to Wikipedia, the first emoji was used by Scott Fahlman in 1982 for the express purpose of relaying emotion. We sure have come along way, huh?
Emojis have become an essential part of our culture and their own form of communication. Whether you’re adding a :) to your Facebook post because baseball is finally back, or a sad face...
This is a contributed post by Paige Musto, Director of Communications at Act-On Software. Super Bowl XLIX is just 4 days away and it comes as no surprise that the number of hashtags and trending topics are blowing up all over the social media universe. From the New England Patriots’ #DeflateGate scandal to bikini and lingerie-clad supermodels in unconventional circumstances,...Read more
Social media fraud has become an industry with nearly limitless global reach and relentless growth. The purchasing of clicks, engagement, and followers can be enticing, particularly for a budding brand looking to plant their roots and make their mark online. But do we understand the consequences of such purchases? Fraud on Facebook has run rampant recently with click farms, leaving...Read more
The Winter Olympic 2014 games in Sochi, Russia kicked off on February 7th. This winter, millions will flock to Russia to watch the games, but for those that are stuck at home, what can you do to stay connected? The growth of social media even since the last Olympic games in 2012 have drastically altered how we stay connected...Read more
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