According to Wikipedia, the first emoji was used by Scott Fahlman in 1982 for the express purpose of relaying emotion. We sure have come along way, huh?
Emojis have become an essential part of our culture and their own form of communication. Whether you’re adding a :) to your Facebook post because baseball is finally back, or a sad face...
This is a contributed post by Paige Musto, Director of Communications at Act-On Software. Super Bowl XLIX is just 4 days away and it comes as no surprise that the number of hashtags and trending topics are blowing up all over the social media universe. From the New England Patriots’ #DeflateGate scandal to bikini and lingerie-clad supermodels in unconventional circumstances,...Read more
Social media fraud has become an industry with nearly limitless global reach and relentless growth. The purchasing of clicks, engagement, and followers can be enticing, particularly for a budding brand looking to plant their roots and make their mark online. But do we understand the consequences of such purchases? Fraud on Facebook has run rampant recently with click farms, leaving...Read more
The Winter Olympic 2014 games in Sochi, Russia kicked off on February 7th. This winter, millions will flock to Russia to watch the games, but for those that are stuck at home, what can you do to stay connected? The growth of social media even since the last Olympic games in 2012 have drastically altered how we stay connected...Read more
In 2012, social media took control of how we experienced the summer Olympic Games. In 2014, Russia intends to do the same thing but with their own social media channel: Vkontakte. The International Olympic Committee (IOC) is relying on Vkontakte to help promote the games in Russia, bringing a new social news experience to fans. Take a look at...Read more
The Weekly Measure: Taking on Amazon, Twitter Verification & Exact Match
Mar 24, 2017
3 Case Studies on Infographic ROI: Traffic, Engagement, Links
Mar 21, 2017
The Weekly Measure: Google Kool-Aid, PPC Spring Cleaning & Brand Comebacks
Mar 17, 2017
Successful SEO Strategy in 2017 Doesn’t Require Drinking Google’s Koolaid
Mar 16, 2017