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As I’ve written about previously, last year Google, Bing and Yahoo! announced joint support for the schema.org semantic markup standard. The standard provides a way to mark up content with microdata so what each element means is clearly and explicitly stated in the code. The benefit is that an increasing variety of content types – [...]
As most SEOs know by now, a strong authoritative website does not need to be owned and operated by a large multimillion dollar corporation with an endless budget. With the strength in social networking, a website with very strong authority might only need to have the trust with the people in a certain niche. Now [...]
Google announced an update to their algorithm which penalizes excessive “above-the-fold” advertising on websites. The change is intended to downgrade web pages where the content the user is after is given very low or small placement relative to ad content. David Gould David is the Creative Services Director at Vertical Measures. He oversees written, visual [...]
With Google’s recent announcement of Search Plus Your World, there seems to be conflicting view points on whether or not the social network is worth our time. It’s clear that at the moment, that the network is not as big as the hype surrounding it. Nonetheless, we know from watching Facebook and Twitter grow that [...]
Fixing your web presence is a lot like getting your car tuned up. You really have to make a diagnosis prior to getting your problems fixed. I recently listened to a radio show where the host was talking about how consumers often self-diagnose their car problems. The announcer related a story where a customer brought [...]
