Archive for the "Search Engine Optimization" Category

How To Get Back on Track After the Penguin Update

Tuesday, June 5th, 2012

Was your site hit by the recent Penguin update? If so, how do you get back on track to regain your rankings? Mike Huber As the Director of Client Services at Vertical Measures, Mike Huber is in charge of developing efficient processes in order to improve overall productivity and quality of client services including; link [...]

How Does the Google Search Engine Actually Work?

Tuesday, May 1st, 2012

When we give presentations to different business groups we are often asked how Google works, and of course how you can optimize for it.  This video came out about a week ago and many websites have already shared it, as it is one of the first times we have heard such an explanation from Google [...]

What “Draw Something” Teaches Us About Website Optimization

Tuesday, April 3rd, 2012

Draw Something, the mobile game that is 75% Pictionary and 25% Wheel of Fortune, has been a phenomenon since its release on February 6. It’s enjoyed over 35 million downloads to date, and developer OMGPOP was purchased for $180 million by Zynga, of Farmville and Words with Friends fame. So what’s made the app so [...]

February Google Update – What You Need to Know

Thursday, March 1st, 2012

On Monday, Google’s inside search blog announced they were rolling out (and had already rolled out) 40 changes to the Google algorithm, “Search quality highlights: 40 changes February“. While Google makes changes to their algorithm on what seems to be a daily basis, updates such as these can cause some alarm. After highly publicized updates, such [...]

Does SEO Work for Small Business? [VIDEO]

Wednesday, February 29th, 2012

Arnie Kuenn answers: does SEO work for small business? Arnie Kuenn Arnie Kuenn is the president of Vertical Measures and author of Accelerate! Content Development & Marketing to Grow Your Business Online. Vertical Measures provides search, social and content marketing services, designed to help businesses improve their online presence and obtain more traffic and conversions. [...]