The methodology used by leading search engines to rank web pages have become increasingly complicated in recent years – so complicated in fact, that many people now question the value of their efforts to increase their rankings.
Although people in the industry dance around the topic of “search engines,” in truth Google has a 64 percent market share. For the...
Whether you’re an SEO professional, executive, analyst, or marketing manager, it is necessary to take the time to monitor the performance of your website strategy and update important stakeholders on progress. It’s critical that we are able to grasp how to measure current performance and extol the virtues of our team when things are working, but also to identify and prioritize...Read more
This is the fifth video in our SEO 202 video series. We show you what a Content Delivery Network (CDN) is, where to host valuable content and how you can use it to lower page speed time on your site increasing your visitor conversion rate and potential for rankings.Read more
This is the fourth video in our SEO 202 video series. We show you how to assess your website’s content from your users’ perspective, how to identify where you have a content gap, and how to fix it with supporting keywords.Read more
There are many reasons why you should start thinking about expanding your content marketing efforts internationally. First, there are over three billion active internet users in the world and this number is growing exponentially, mostly from mobile devices. Second, you can increase your rankings and conversions with proper international targeting. And lastly, it’s really easy to do if you...Read more
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