There are many definitions and uses of the word “canonical.” However, to search engines, “canonical” refers specifically to the indicator of the preferred version of the URL for each page of content on a website. Canonicalization directs search engines to the version that should be indexed and referenced when reflecting webpage’s ranking in search results. Google has provided specific...Read more
SEO is alive and well, and continues to be a strong driver of targeted potential customers to websites across all verticals. According to Forbes, 82% of shoppers conduct research online before making big purchases, meaning there should be little debate as to whether or not SEO should play a major role in long term digital strategy. However, what continues...Read more
Think the danger of running into a tribe of savage cannibals is limited to the sci-fi fantasy worlds of Soylent Green, The Walking Dead and Game of Thrones? The truth is, you may unwittingly have anthropophagists lurking in your SEO strategy, hungrily consuming all your content optimization efforts. If you have a website, chances are you have pages of...Read more
It had been a while since SEOs were abuzz with a possible Google update, but a big one hit just before Labor Day weekend, according to chatter amongst webmasters.
In fact, website owners may be looking at two separate updates since many site owners reported seeing big fluctuations in their organic and local search visibility.
If you’re like the majority of SEO professionals, day-to day processes involve dealing with many of the same data sets for a variety of projects. We develop a certain familiarity with raw data from our favorite and most frequently used SEO tools.
Among this common data, you’ll find exports from Screaming Frog, SEMRush, Google Search Console, and many other sources....
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