The existence of structured data is Google admitting they don’t understand your site. At least not 100%, anyways. This isn’t a bad thing, however. In fact, I’d rather control what the search engines think of my page than leave it up to an internet robot.Read more
SEO is an ever-changing, shape-shifting beast of a practice. SEO insiders and digital marketers alike are constantly playing catch-up with the latest search trends, ducking and weaving to maneuver through Google's scare tactics, and trying to understand just what prospects are looking for and how to provide the best content at the end of their search.
All in all, SEO...
It’s no secret to anyone that Google is by far the big boy in the search neighborhood.
As a result of this domination and absent a strong rival, they have become a type of schoolyard bully with website owners and SEOs. Knowing that they are the gateway to millions of potential customers, they fully understand the power that they have...
Just recently, the MozCast showed turbulence in the Google algorithm that many in the SEO community suspected was a search update (the first line in the article even mentions that the week prior to this update, there were reports of a different update!). The Google search algorithm is an ever-moving target. These last few reported updates are considered minor...Read more
Imagine that you and your significant other are heading to a quaint, romantic italian bistro for Valentine’s Day dinner. You follow the directions of how to get there, you’re already excited to try the raviolis that your friends recommended, and everything is going great. That is, until you reach the door of the restaurant and your heart sinks when...Read more
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