Voice is the next frontier, so understanding how to optimize your website's content for voice searches is essential. In this video, I'll cover an overview of voice search optimization and provide three tips for ranking for conversational queries, including: creating content that answers the 5 W's, using structured data, and using headers and lists.Read more
In the age of information, we expect answers to come quickly. If a site won’t load in under 3 seconds, 40% of people will just abandon the site for the next one. Some of you are impatient enough that you’ll just skip this paragraph and go straight to the bullet points to find out how to speed up your...Read more
The existence of structured data is Google admitting they don’t understand your site. At least not 100%, anyways. This isn’t a bad thing, however. In fact, I’d rather control what the search engines think of my page than leave it up to an internet robot.Read more
SEO is an ever-changing, shape-shifting beast of a practice. SEO insiders and digital marketers alike are constantly playing catch-up with the latest search trends, ducking and weaving to maneuver through Google's scare tactics, and trying to understand just what prospects are looking for and how to provide the best content at the end of their search.
All in all, SEO...
It’s no secret to anyone that Google is by far the big boy in the search neighborhood.
As a result of this domination and absent a strong rival, they have become a type of schoolyard bully with website owners and SEOs. Knowing that they are the gateway to millions of potential customers, they fully understand the power that they have...