It’s no secret to anyone that Google is by far the big boy in the search neighborhood.
As a result of this domination and absent a strong rival, they have become a type of schoolyard bully with website owners and SEOs. Knowing that they are the gateway to millions of potential customers, they fully understand the power that they have...
Just recently, the MozCast showed turbulence in the Google algorithm that many in the SEO community suspected was a search update (the first line in the article even mentions that the week prior to this update, there were reports of a different update!). The Google search algorithm is an ever-moving target. These last few reported updates are considered minor...Read more
Imagine that you and your significant other are heading to a quaint, romantic italian bistro for Valentine’s Day dinner. You follow the directions of how to get there, you’re already excited to try the raviolis that your friends recommended, and everything is going great. That is, until you reach the door of the restaurant and your heart sinks when...Read more
In recent months I’ve noticed a lack of content dedicated to marketing automation platforms and SEO. Most platforms, like Infusionsoft and HubSpot, have great content on general SEO best practices but there seems to be a gap in content that explains how to best use a marketing platform to support a site’s broader SEO efforts.Read more
There are many definitions and uses of the word “canonical.” However, to search engines, “canonical” refers specifically to the indicator of the preferred version of the URL for each page of content on a website. Canonicalization directs search engines to the version that should be indexed and referenced when reflecting webpage’s ranking in search results. Google has provided specific...Read more
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