Beginners and seasoned advertisers alike often struggle with the question of whether to use search ads, display ads, or both. There are several different factors to take into consideration when deciding which type of campaign is right for you. Whether you’re just starting your digital advertising efforts in 2017 or have years of experience but are still looking for...Read more
Google released several new features for AdWords throughout 2016 and the beginning of 2017, which means there are some new ways for paid advertisers to beef up their campaigns in the new year. Each new product or update has its own benefits and can help improve your campaign performance in different ways. Here is a look at five of...Read more
A common question we get from new clients is “How much should we be spending in pay per click advertising per month?”
This is a great question, and in order to provide an answer, our PPC team would typically gather necessary information from the client, do some research, plug in some numbers, and provide a budget recommendation estimate....
Some of the biggest issues facing nonprofit organizations are getting the word out about their cause and raising money. Did you know that Google offers a program that can help you do both?
Google Ad Grants, which is part of the Google for Nonprofits program, gives approved nonprofit advertisers up to $10,000 per month in free advertising money. Whether you’re...
Social media advertising is nothing new. In fact, most businesses have at least a Facebook page these days, while many are already running ads across various networks. One of the questions we get asked a lot is: should I be running Facebook ads, Instagram ads, or both?
There are benefits to both platforms, and we cover targeting options, display locations,...
The Weekly Measure: Boring Link Building, Google Ads Update & Avoiding Fake News
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Top 100+ Link Building Resources
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How to Protect Your Content’s Credibility in an Era of Fake News
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The Weekly Measure: Catchy Subject Lines, SEM Mistakes & Adopting Content (and Dogs)
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