There are several important metrics to take into consideration when analyzing your PPC campaign performance to prove your ROI. While each metric has its own place and importance, many people get hung up on more “vanity” metrics like click-through-rate and average position.
The metrics you should pay attention to really depend on your end goal. If your goal is to...
The world of PPC advertising is constantly changing and evolving, and those changes can often create new frustrations for those in the industry. Whether you’re new to the world of PPC or are a long-time advocate, there’s surely something that you run into on a regular basis that annoys you. We asked 10 of the top industry experts what...Read more
Beginners and seasoned advertisers alike often struggle with the question of whether to use search ads, display ads, or both. There are several different factors to take into consideration when deciding which type of ad is right for you. Whether you’re just starting your digital advertising efforts or have years of experience but are still looking for the right...Read more
Google released several new features for AdWords in 2015, which means there are some new ways for paid advertisers to beef up their campaigns in the new year. Each new product or update has its own benefits and can help improve your campaign performance in different ways. Here is a look at five of the AdWords features you should...Read more
Twitter is undoubtedly one of the most popular social media networks today. It’s where people go to see what everyone else is talking about – whether it’s updates on the latest news event or what just happened on a popular TV show. So naturally it makes sense that many businesses are looking to capitalize on the popularity of Twitter...Read more
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