Social media has revolutionized the way that local businesses advertise to potential customers. Thanks to mobile apps and other geo-based features, local businesses have even more opportunities to influence the behavior of nearby shoppers. Facebook’s new local awareness ads make the most of a potential customer’s close proximity to physical storefronts by advertising exclusively to carefully targeted audiences who...Read more
Just because a site visitor didn’t make a purchase or submit a form on their initial visit to your site doesn’t mean that they should be considered lost forever. Taking the appropriate steps to learn more about these individuals not only helps you form powerful ways to engage them again in the future, but it gives you an understanding...Read more
At this point, there’s a good chance that you’re either currently running or have tested advertising on Google Adwords and Bing Ads for your business. This may include search, display, YouTube, remarketing, or various other ad types. Whether you are currently having a lot of success in those networks or you turned them off years ago because the ROI...Read more
For many, Facebook remains a bit of an unknown. While SEO, paid search, and display are well ingrained in most digital marketer’s brains, Facebook has remained elusive to many due in large part to the ever-changing platform. While it would be great if you could go back to reaching your Facebook followers for free, like the good ol’ days,...Read more
There’s no doubt that display advertising is extremely powerful – the reach and targeting is a savvy advertiser’s dream. But there’s also no doubt that consumers are desensitized to traditional banner advertising that is ubiquitous in the digital ecosystem. They often fall ill with a disease we like to call “banner blindness.” This sickness can affect everyone, no matter...Read more
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