Archive for the "PPC Advertising" Category

5 Reasons SEO & PPC Work Better When Used Together

Monday, April 14th, 2014

Many people think that Search Engine Optimization and Pay Per Click marketing are two completely different service offerings and strategies. While it is true that they are incredibly different, this doesn’t mean that they don’t work well when managed with the intention to benefit each other. There is a common misconception that PPC ads can […]

Top 5 Reasons You Should Bid On Your Brand Name

Monday, March 31st, 2014

One of the most common questions PPC marketers receive from clients and potential clients alike, is “Should I bid on my brand name?” At first thought you may think to yourself “why would I pay for my own brand name,” but after testing this you may see that many times, branded keywords become some of […]

How Do I Improve Adwords Performance in Just 10 Minutes? [VIDEO]

Thursday, March 27th, 2014

How can you improve your Adwords performance in just under 10 minutes? It actually pretty easy with our helpful Q&A video where our Director of Digital Advertising, Zach Etten, describes three Google Adwords reports to help optimize your account. Zach Etten Zach is a certified Google AdWords Professional with over 4 years of experience managing […]

Google Engagement Ads: What You Need To Know

Monday, March 17th, 2014

At the end of 2013, Google Engagement Ads were released from beta and rolled out to all paid advertisers. These new Display Ad types allow you to reach, captivate and connect with your audience just as typical Display Ads do. The difference lies in the fact that this new type of paid online advertising uses […]

Are Facebook Ads a Waste of Money?

Monday, March 3rd, 2014

If you run Facebook ads, you’ve most likely come across the video below titled “Facebook Fraud” by Veritasium. If you haven’t, I encourage you to find 9 minutes to watch it in its entirety, as it is very well done and poses some eye-opening stats about the potential dark side of Facebook advertising. Zach Etten […]