In case you haven’t heard, Google is in the process of releasing several new features in the coming months to help you take your AdWords account performance to the next level. During their Performance Summit in May, the company announced a slew of exciting new updates, including everything from expanded text ads to the ability to make bid modifications...Read more
If you have been properly optimizing your pay-per-click (PPC) campaigns, or have an agency doing it for you , you should be generating leads. After all, that is why you are advertising…right? What most advertisers (and agencies) forget about is optimizing after the phone call or form submission.
What if lead quality is poor?
What if you...
For most lead generation PPC campaigns, the number one most important factor is whether your campaign is generating revenue and ROI for your business. For this reason, it’s essential that you turn your focus to generating high quality leads that are likely to turn into customers. While it may look like your campaigns are performing extremely well and you’re...Read more
To help you visualize the process of attributing revenue from your PPC conversions to sales, we have illustrated the process in this infographic. Dive into key metrics, customer acquisition from click to conversion, and how to calculate your PPC ROI. Use this knowledge to better understand your buyer’s journey within the digital space.Read more
There are several important metrics to take into consideration when analyzing your PPC campaign performance to prove your ROI. While each metric has its own place and importance, many people get hung up on more “vanity” metrics like click-through-rate and average position.
The metrics you should pay attention to really depend on your end goal. If your goal is to...
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