Google released several new features for AdWords throughout 2016 and the beginning of 2017, which means there are some new ways for paid advertisers to beef up their campaigns in the new year. Each new product or update has its own benefits and can help improve your campaign performance in different ways. Here is a look at five of...Read more
A common question we get from new clients is “How much should we be spending in pay per click advertising per month?”
This is a great question, and in order to provide an answer, our PPC team would typically gather necessary information from the client, do some research, plug in some numbers, and provide a budget recommendation estimate....
Some of the biggest issues facing nonprofit organizations are getting the word out about their cause and raising money. Did you know that Google offers a program that can help you do both?
Google Ad Grants, which is part of the Google for Nonprofits program, gives approved nonprofit advertisers up to $10,000 per month in free advertising money. Whether you’re...
Social media advertising is nothing new. In fact, most businesses have at least a Facebook page these days, while many are already running ads across various networks. One of the questions we get asked a lot is: should I be running Facebook ads, Instagram ads, or both?
There are benefits to both platforms, and we cover targeting options, display locations,...
According to Facebook, more than 900 million people are active on the platform every day. This presents a tremendous opportunity as a business to get your content and/or products in front of an audience. Of course, how you do that, and who you present your message to are extremely important factors.
Luckily for you, Facebook has a wide...
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